Glossary B2B
Saved Audiences (Meta)
Predefined audience segments created within Meta Ads Manager that allow advertisers to target users based on specific combinations of demographics, interests, behaviours, and locations. These audiences are built manually and can be reused across multiple campaigns to ensure consistent targeting.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
