Glossary B2B
Search Advertising
A form of online advertising in which businesses pay to display their ads alongside search engine results when users enter specific keywords or queries. These ads appear at the top or bottom of search engine results pages (SERPs) and are typically marked as sponsored content.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
