Glossary B2B
Short-Tail Keyword
Generic, concise search terms, usually consisting of one or two words, that attract a large volume of searches and high competition in search engine results. Due to their broad nature, short-tail keywords often cover general topics or industries rather than specific queries, making them attractive yet challenging targets for advertisers and content creators.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
