Glossary B2B
Smart Bidding
A set of automated bidding strategies within digital advertising platforms, such as Google Ads, that utilise artificial intelligence and machine learning to optimise bids towards specific performance goals. These strategies automatically adjust bids in real-time by analysing multiple signals, including user behaviour, device, location, time of day, and historical conversion data, to maximise conversions or enhance conversion value.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
