Glossary B2B
Smart Link
An intelligent type of hyperlink that automatically redirects users to customised content depending on factors such as their geographic location, device type, operating system, language settings, or previous interactions. Smart links dynamically adjust their destination, ensuring users receive relevant, optimised experiences tailored specifically to their context.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
