Glossary B2B
Thought Leadership
A marketing strategy focused on establishing an individual or company as a trusted authority within their industry by sharing valuable expertise, insights, and perspectives. Thought leaders consistently produce high-quality, relevant content—such as articles, whitepapers, case studies, webinars, speeches, or research reports—to demonstrate deep knowledge and foresight.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
