Glossary B2B
Touchpoint
Any interaction or contact point between a brand and a potential or existing customer throughout their customer journey. Touchpoints include a wide range of experiences, such as visiting a website, seeing an advertisement, engaging on social media, speaking to sales representatives, attending events, receiving emails, or interacting with customer service.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
