Glossary B2B
Trigger
An event, action, or specific condition that initiates an automated marketing or sales interaction with a customer or lead. Triggers can include activities such as visiting a webpage, abandoning a shopping cart, downloading content, subscribing to a newsletter, or reaching milestones like a birthday or membership anniversary.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
