Glossary B2B
Trigger Event
A trigger event is a specific occurrence that changes circumstances, creating a new situation that facilitates another action or opportunity. In sales and marketing, trigger events signal a shift in a company’s needs or priorities, making it the right time to engage with potential customers or partners.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
