Glossary B2B
Trusted Advisor
A person considered a partner by a client or potential client, who consults them on strategic decisions to achieve their goals. They provide strategic guidance and expert knowledge.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
