Glossary B2B
Uniqueness
Specific attributes, characteristics, or capabilities of a company, product, or service that distinctly differentiate it from competitors. These elements provide exclusive value and clearly position the company within its market, helping customers easily understand why they should choose it over alternatives.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
