Glossary B2B
User Experience (UX)
User Experience (UX) refers to the overall perception, satisfaction, and emotional response a user has when interacting with a product, service, or digital platform. It encompasses usability, accessibility, design, functionality, and efficiency, directly impacting engagement, retention, and conversion rates.
A great UX ensures that users can navigate a website, app, or software easily, accomplish their goals without frustration, and enjoy a seamless experience.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
