Glossary B2B
White Hat SEO
A set of ethical search engine optimisation practices aimed at improving a website’s visibility and ranking while fully adhering to search engine guidelines and policies. Techniques include high-quality content creation, relevant keyword usage, proper meta tagging, mobile optimisation, fast loading speeds, clean site architecture, and legitimate link building.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
