Glossary B2B
Window of Opportunity
A specific, often brief time period during which taking action or capitalising on an opportunity yields the highest probability of success, efficiency, or competitive advantage.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
