Google Ads Funnel Calculator

Building a Google Ads requires a decent investment to generate qualified leads. Estimate the revenue and ROI of your campaigns through our calculator.

Finally, you can check our Google Ads definitive guide with ultimate information related to how to create an optimal B2B campaign.

How to use the calculator

We have created the Google Ads ROI calculator to save you time when estimating your revenue. You only have to fill in the boxes with an *, and the calculator will give you the results automatically.

Each box has an explanation below to help you to understand the information you need to introduce. In case you have any further questions, don’t hesitate to contact us!

Google Ads ROI Calculator
Traffic volume expected, related to your keywords (keyword planner)
Expected impression share from your keywords
Percentage of impressions that generate a click or open.
Number of interactions generated by impressions.
Average cost per click.
Percentage of clicks that complete the form.
Lead qualification percentage.
Percentage of MQLs that become sales-qualified leads.
Qualified leads.
MQLs ready for sales engagement.
Monthly budget for Google Ads (Search)
Cost per lead.
Avg cost per qualified lead.
Cost per sales-qualified lead.
Percentage of SQLs that convert into customers.
Leads converted.
Avg of generated per customer in 1 year.
Return on investment generated within the first year.

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