Google Ads
We specialise in creating and managing high-impact Google Ads campaigns for businesses. Our strategies are designed to help businesses boost their B2B demand generation platforms, driving high-quality leads and maximising ROI.
Expert Google Ads Campaign Management:
At Gotoclient, we support leading brands in increasing their conversion rate through carefully crafted B2B lead generation strategies using Google Ads. Our tailored approach includes:
- Buyer persona analysis to accurately target your ideal audience.
- Creation of optimised ad copies and visuals, aligned with Google Ads’ best practices.
- Continuous monitoring of key metrics like CTR, quality score, and conversion rate, ensuring campaigns deliver optimal performance.
Google Ads Campaigns Aligned with the Buyer Journey
Our Google Ads strategies are designed to align with the three key phases of the buyer journey, ensuring maximum impact at every stage:
Awareness Phase (Top of the Funnel)
- Leverage Display Ads and YouTube Ads to increase brand visibility and reach a broad audience.
- Focus on engaging creatives and compelling messaging to generate interest.
Consideration Phase (Middle of the Funnel)
- Deploy Search Ads to capture intent-driven traffic actively exploring solutions.
- Implement remarketing campaigns to re-engage potential customers who have interacted with your brand.
Decision Phase (Bottom of the Funnel)
- Use Shopping Ads (for eCommerce) and Performance Max campaigns to drive conversions.
- Optimise for high-intent users, ensuring seamless pathways to purchase.
This structured approach ensures that each ad format serves a strategic purpose, maximising ROI at every stage of the buyer journey.
Types of Google Ads Campaigns for B2B Success
Google Ads provides a wide range of campaign types to meet various objectives. Each type is carefully selected and optimised to match your specific goals and audience:
Search Ads: Target users actively searching for your products or services with high-intent keywords.
Display Ads: Perfect for building brand awareness with visually engaging banners on relevant websites.
YouTube Ads: Capture attention and deliver compelling messages through video advertising.
Shopping Ads: Showcase specific products and drive conversions with visually-rich product ads.
Performance Max Campaigns: AI-driven campaigns that optimise across all Google channels, including Search, Display, YouTube, and Gmail.
Demand Gen Campaigns: Generate awareness and interest with visually engaging ads across YouTube, Gmail, and Discover.
Smart Campaigns: Simplify ad management with automated targeting and bidding, ideal for smaller campaigns.
Remarketing Campaigns: Re-engage users who previously interacted with your site or ads, moving them closer to purchase.
Local Campaigns: Drive traffic to physical locations by maximising visibility on Google Maps and local search.
Discovery Ads: Attract attention in high-interaction environments like Gmail, YouTube, and Discover.
App Campaigns: Promote mobile app downloads or engagement across Google Play, YouTube, and Display.
Why Choose Google Ads for B2B Lead Generation?
- Google Ads is a powerful platform for B2B marketers, offering unmatched opportunities to connect with the right audience. Here’s why it’s an essential tool for lead generation:
- Global Reach: With over 8 billion daily searches, Google Ads gives you access to a massive audience worldwide.
- Advanced Targeting: Tailor your campaigns with precise segmentation based on keywords, demographics, and interests.
- Versatile Ad Formats: Choose from text, video, banners, and product ads to meet your business goals across the funnel.
How We Optimise Google Ads Campaigns
Creating campaigns is only the beginning. Our data-driven optimisation strategies ensure that your Google Ads campaigns consistently perform at their best. Here’s what we do:
A/B Testing:
- Test different versions of ads, landing pages, and creatives to identify the top performers.
- Use data-driven insights to refine strategies for maximum impact.
Audience Refinement:
- Adjust targeting to focus on the most relevant audiences using custom segments, demographics, and behaviour data.
- Implement exclusion strategies to avoid wasting ad spend on low-value audiences.
Keyword Optimization:
- Regularly review keyword performance, eliminating underperforming ones and adding high-value long-tail keywords.
- Optimize match types (exact, phrase, broad) for better control over traffic quality.
Real-Time Monitoring:
- Track key metrics like CTR, quality score, and conversion rate to make data-driven adjustments.
- Reallocate budget to high-performing campaigns, keywords, or audiences.
Google Ads Formats for B2B Marketing
To ensure your campaigns reach their full potential, we leverage a variety of ad formats that suit different objectives:
Search Ads: Ideal for high-intent lead capture with keyword-driven targeting.
Display Ads: Engage users early in the buyer journey with visually impactful banners.
YouTube Ads: Tell your brand story with engaging videos to capture audience attention.
Shopping Ads: Promote products visually with detailed information directly in search results.
Performance Max Ads: Maximise reach and conversions with automation across Google’s entire ecosystem.
Resources for Successful Google Ads Campaigns
To ensure success, we provide additional resources to support your campaigns:
ROI Calculator: Estimate the return on investment for your campaigns.
Pricing Table: Transparent costs for generating high-quality B2B leads using Google Ads.
Checklist for Campaign Setup: A comprehensive template to streamline your campaign creation process.
Start Your Google Ads Campaign Today
Unlock the potential of Google Ads for your B2B demand generation strategy. From Search Ads to Performance Max campaigns, we’ll help you drive results, increase ROI, and generate high-quality leads. Contact us now to get started!
Google Ads provides access to the world’s largest online advertising network. With a wide variety of formats (Search, Display, YouTube, etc.), it allows advertisers to reach users at all stages of the funnel and match ads to real-time intent.
Yes. Google Ads supports multilingual campaigns through language targeting and campaign duplication. You can run ads in multiple languages and target users based on their browser or search language preferences.
Creatives that are clean, visually striking, and include a clear call to action perform best. Responsive display ads automatically adjust size and appearance to fit available placements, increasing visibility and performance.
Google recommends using at least 8–10 headlines and 3–4 descriptions in Responsive Search Ads. This allows the system to test multiple combinations and optimise delivery based on performance.
The average click-through rate (CTR) for Google Search Ads is around 3–5%. This can vary by industry, keyword match type, and ad quality.
