Sales Outreach
We design and execute highly targeted 1:1 outreach strategies to engage decision-makers within top accounts and convert them into real, qualified business opportunities.
We identify, contact and engage the right decision-makers
Our Sales Outreach service blends account-based strategy, personalised messaging and real conversations.
We define your ideal accounts and map decision-makers.
We craft multichannel outreach sequences, adapted to role, timing and context our Sales Outreach will serve.
We combine human expertise with tools like LinkedIn Sales Navigator and cold email platforms.
You get qualified meetings with key stakeholders, and full visibility of every touchpoint.
Why choose Gotoclient’s Sales Outreach service?
Hyper-personalised messaging based on business pain points and buyer intent.
Senior outreach specialists with B2B experience across tech, industrial and service sectors.
Multi-layer targeting: CEOs, CMOs, CIOs, Heads of Innovation, Procurement and more.
Transparent process: full reporting, dashboards and CRM-ready data.
Outcome-driven approach: the goal is real business conversations, not just opens or clicks.
Workshop Approach
- Goal: Maximise conversion from trade shows and events.
- Format: 5 online workshops (1.5h each) with full support over 10 weeks.
- Focus:
- Pre-event targeting, planning and role setting
- On-site lead engagement
- Post-event follow-up cadences and messaging
- Outcome: +10% conversion rates, higher open/click rates on post-event sequences, and improved event ROI.
1:1 Cold Approach Training
- Goal: Generate outbound opportunities through high-impact cold outreach.
- Format: 4 online workshops (1.5h each) with full support over 10 weeks.
- Focus:
- Cold outreach foundations and mindset
- Smart targeting and personalised messaging
- Multichannel cadences (calls, email, LinkedIn)
- Metrics, iteration and scalable pipeline building
- Outcome: Increased confidence and efficiency in contacting cold prospects, more meetings booked, and stronger outbound performance.
How the Sales Outreach process works
Target definition: ICP, market, vertical and country segmentation.
Contact mapping: role identification, LinkedIn profile audit, email verification.
Message design: pain-point based copy, channel adaptation, objection handling.
Campaign execution: sequencing across LinkedIn, email, phone or WhatsApp.
Lead handoff: calendar invites, CRM notes and tracking setup.
Reporting and optimisation: open rates, reply quality, and conversion analysis.
What’s included
360° outreach strategy aligned to your offer and goals.
Contact list building and cleansing.
Message creation (LinkedIn + email).
Outreach execution and management (30–60 days).
Meeting generation and reporting dashboard.
What you get
| Key Benefit | What You Achieve |
|---|
| More quality meetings | Access the right people at the right moment. |
| Scalable outreach engine | Modular process ready. |
| Data-backed targeting | No guessing — each message is backed by context. |
| Clear dashboards | Every step tracked and reported. |
Frequently Asked Questions about AI Agents:
Sales outreach at Gotoclient is a modern approach to engage high‑value B2B prospects through personalised, multi‑touch digital campaigns—leveraging LinkedIn, email, calls and content to generate demand and qualify leads.
We build precise buyer personas and ICPs to craft messages with relevant context, industry insights or data points. Personalisation goes beyond name and company—it reflects prospect pain points and goals.
Outreach campaigns combine LinkedIn messages/inMail, cold emails, voice calls, IP-based retargeting and sometimes direct mail or social reach—to create multi-channel engagement.
Our teams use proven methodologies like MEDDIC, SPIN, Challenger Selling and structured cadences optimized for nurturing and qualification workflows.
We track metrics like response rate, positive reply rate, meetings booked, conversion from MQL to SQL, funnel velocity, and pipeline contribution via integrated CRM and automation tools.
Decision‑makers receive many generic pitches. Personalised outreach achieves higher engagement because it builds trust—63 % of buyers prefer to self‑educate before contacting sales.
Sales outreach is tightly aligned with content and inbound programs. Prospects receive relevant content like case studies or whitepapers at touchpoints informed by their funnel stage and ICP.
