Thought Leadership Funnel Calculator

Building a B2B Thought Leadership strategy requires consistent expertise, a clear point of view and strong distribution to turn attention into demand. Estimate the potential revenue and ROI of your thought leadership activity through our calculator.

How to use the calculator

We have created the Thought Leadership ROI calculator to help you estimate the business impact of your content, experts and distribution. You only have to fill in the boxes with an *, and the calculator will automatically estimate reach, engagement, site visits, leads and potential revenue.

Each field includes a short explanation to help you set realistic assumptions, such as publishing frequency, audience growth, click-through rate, conversion rate or average deal value. If you have any questions, feel free to contact us.

Thought Leadership ROI Calculator
The revenue associated with an average customer, for a 1 year period
Number of profiles you will work with
The time each profile will spend on LinkedIn
Duration of the service
The total amount of time
Average price per each profile
The amount you will be investing
Amount of posts done by week
The total amount of posts
The average views your profile get weekly.
Percentage of increase in views you expect
The amount of profile views after the optimisation
Expected views per posts
Percentage of connections requests you get per view
Amount of connections you get
Percentage of connections you accept
Total amount of connections
Percentage of conversations you start
Total amount of conversations
Percentage of meetings you book
Total amount of meetings
Percentage of SQL you make
Total amount of SQLs
Percentage of customers you make
Total amount of customers
The yearly revenue you make
The return of investment

Need B2B thought leadership that drives pipeline? Let Gotoclient help you build credible expert positioning and turn attention into measurable business growth.

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