[Data] Latest marketing and sales stats on COVID-19 Need the key B2B and consumer COVID-19 Data? In order to give the best COVID-19 response, we’re constantly updating stats for marketing and sales on COVID-19. Visit the Spanish version here: Consumer trends Retail Economy Employment Markets Leaders   Consumer trends In China, consumer online time raised […]

LinkedIn Ads targeting strategy based on exclusions and inclusions – Tips and tricks The LinkedIn Ads targeting offers an extensive list of options to develop your strategy. This is a very positive point about LinkedIn, as it allows you to reach your target audience precisely. However, it can sometimes be challenging to know how to segment your […]

How to calculate the LinkedIn Ads ROI for lead generation To calculate the LinkedIn Ads ROI, you have to consider a number of steps (16 steps in fact). These are from the customer value and investment definition, to the number of customers estimation and the revenue measurement. Before launching a LinkedIn Ad campaign for lead […]

Elenco di titoli B2B che funzionano meglio su LinkedIn LinkedIn è una piattaforma che permette di implementare numerose attività, come ad esempio campagne di LinkedIn Ads, che richiedono di analizzare, da un lato, la fattibilità e, dall’altro, quale formato di annuncio scegliere in base agli obiettivi stabiliti. Inoltre, va aggiunto che attraverso LinkedIn è possibile […]

Costi e investimenti di LinkedIn Ads: Come calcolarli Stai pensando ai costi e agli investimenti di LinkedIn Ads? C’è una scienza dietro al calcolo di LinkedIn Ads costa e come un inserzionista dovrebbe calcolare l’investimento. Ci sono molti fattori essenziali da prendere in considerazione prima di lanciare una campagna di LinkedIn Ads come ad esempio […]

How to make good use of the LinkedIn Ads budget LinkedIn Ads is indeed a platform that requires a higher investment compared to others. However, with good use of the budget, you can get qualified results. That’s why, in this post, we are going to talk about how to make good use of the LinkedIn Ads […]

5 Marketing Automation strategies you should implement Marketing automation is about using software to nurture prospects and leads and automate marketing activities. So, the goal of marketing automation is to deliver a customised experience and also to save time with repetitive tasks.  HubSpot confirms that 50% of the leads are not ready to buy. So, it’s important to focus efforts on nurturing those leads who are not prepared to buy or hire your […]

Lead gen forms advantages and best practices In the B2B lead generation campaigns creations, LinkedIn Ads is one of the best platforms to achieve optimal results. According to an analysis by Hubspot’s, LinkedIn lead conversion rates are 3 times higher than other relevant platforms. In this kind of campaigns, it’s advisable to use the form […]