Tips to get a high conversion rate on LinkedIn Ads As mentioned in other posts, LinkedIn Ads is an effective way to generate qualified B2B leads. However, it’s essential to think about in these questions: how am I going to get those leads? What do I need to offer to get their attention? In this […]

How to build an optimal LinkedIn Ads targeting strategy LinkedIn Ads is recognized for its targeting segmentation tool, because it has one of the most complete audience segmentations compared to other platforms such as Google Ads or Facebook Ads. To build an optimal segmentation strategy on LinkedIn Ads, you must first know all the platform’s […]

How to calculate the total active audience on LinkedIn Ads campaigns? When creating new LinkedIn campaigns, the campaign manager shows the total audience size you will arrive. However, you have to consider that you are not probably going to impact all users from the specified audience. So, the question is; how can I calculate the […]

Which are the best B2B inbound marketing strategies to attract new clients? Which are the best B2B inbound marketing strategies to attract new clients? These are email marketing, content development, lead nurturing, marketing automation and SEO. You need to implement strategies to first get new qualified leads and convert them into potential customers. These strategies […]

Qué es el LinkedIn Sales Navigator y cómo utilizarlo para social selling El LinkedIn Sales Navigator permite generar y convertir clientes potenciales. La plataforma ofrece información relevante de los clientes según las necesidades de la empresa. Es por este motivo que es una herramienta clave para el social selling. Esta técnica consiste en generar contactos […]

Qué es el Social Selling Index (SSI) de LinkedIn y cómo mejorarlo SSI o Social Selling Index es un indicador de LinkedIn que compara y puntúa tu actividad en la plataforma en función de 4 factores importantes. Estos factores son: marca profesional, público objetivo, calidad de las interacciones y relaciones de calidad. Qué es el […]

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Cómo construir un plan de comunicación post COVID–19 en tu empresa En tiempos de crisis, la comunicación es un factor esencial. Para construir un plan de comunicación post COVID-19 se debe analizar la situación actual, buscar temas importantes de los que hablar, utilizar los canales adecuados, convertirte en un centro de recursos y conectar con […]