El bloc de Gotoclient està dedicat a les tècniques, metodologia i processos de inbound màrqueting, generació de leads, promocions per a consumidors, programes B2B i plans de fidelització.

How do B2B leaders use digital strategies to intensify trust and relationships with a B2B audience?

How do B2B leaders use digital strategies to intensify trust and relationships with a B2B audience?

How do B2B leaders use digital strategies to intensify trust and relationships with a B2B audience? In the digital age, business-to-business (B2B) leaders are increasingly recognizing the importance of trust and strong relationships in driving long-term success. Leveraging B2B digital skills, companies are employing various B2B leadership strategies to navigate the competitive landscape effectively. With […]

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How your B2B content marketing will make you earn the attention of other businesses?

How your B2B content marketing will make you earn the attention of other businesses?

How your B2B content marketing will make you earn the attention of other businesses? In the competitive world of B2B marketing, earning the attention of other businesses requires more than just noise. An effective B2B content marketing strategy hinges on delivering value, relevance, and engagement through every piece of content. From the initial planning stages […]

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Here is your guide to developing your ideal B2B buyer persona and creating an effective marketing strategy

Here is your guide to developing your ideal B2B buyer persona and creating an effective marketing strategy

Here is your guide to developing your ideal B2B buyer persona and creating an effective marketing strategy In the realm of B2B marketing, the precision with which you understand your target audience sets the stage for success. The complexity inherent in B2B transactions—marked by intricate buying cycles and diverse decision-makers—demands an approach informed by deep […]

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Create a B2B marketing campaign to boost your business in 10 steps with the help of AI

Create a B2B marketing campaign to boost your business in 10 steps with the help of AI

Create a B2B marketing campaign to boost your business in 10 steps with the help of AI The digital era has transformed the landscape of B2B marketing, with AI emerging as a cornerstone for innovative strategies. Whether you’re a B2B agency looking to enhance your client’s campaigns or a business aiming to revitalise your marketing […]

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Identify your target audiences in B2B Marketing with AI: A strategy for success

Identify your target audiences in B2B Marketing with AI: A strategy for success

Identify your target audience in B2B Marketing with AI: A strategy for success The cornerstone of any effective B2B marketing strategy lies in accurately identifying your target audience. With the advent of AI technologies, businesses can now pinpoint their ideal customer base with unprecedented precision, leading to the creation of highly targeted audiences. This advancement […]

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What are the top 10 strategies on ROI measurement that any B2B company should implement?

What are the top 10 strategies on ROI measurement that any B2B company should implement?

What are the top 10 strategies on ROI measurement that any B2B company should implement? In the intricate world of B2B transactions, mastering the art of Return on Investment (ROI) measurement is a critical component for the growth and sustainability of any B2B company. Whether it’s for a B2B agency focused on lead generation or […]

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Most Relevant Statistics that Everyone Involved with B2B Should Know About.

Most Relevant Statistics that Everyone Involved with B2B Should Know About.

Most Relevant Statistics that Everyone Involved with B2B Should Know About. The following statistics are significantly relevant and may affect you and your business. Read about them! All the statistics below are from reliable sources (Harvard Business Review, Deloitte, Forbes, Gartner, McKinsey, …) and are divided into five groups (AI, behaviours, buyer journey, strategies, social […]

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Why a solid B2B SEO strategy is so essential for your business and how AI can help you to improve it?

Why a solid B2B SEO strategy is so essential for your business and how AI can help you to improve it?

Why a solid B2B SEO strategy is so essential for your business and how AI can help you to improve it? In today’s highly competitive digital landscape, B2B agencies must prioritise establishing a robust online presence to succeed. At the heart of achieving this goal is a solid B2B SEO strategy, which not only improves […]

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