El blog de Gotoclient está dedicado a las técnicas, metodología y procesos de inbound marketing, generación de leads, promociones para consumidores, programas B2B y planes de fidelización.

[Datos] Últimas estadísticas del mercado del COVID-19 para líderes de marketing y ventas

[Datos] Últimas estadísticas del mercado del COVID-19 para líderes de marketing y ventas

[Datos] Últimas estadísticas del mercado del COVID-19 para líderes de marketing y ventas Las estadísticas son la brújula que nos permite navegar a través de cualquier crisis. Estamos reagrupando las últimas estadísticas del mercado COVID-19 que hemos encontrado a continuación: Tendencias de consumo Retail Economía Empleo Mercados Líderes de marketing   Tendencias de consumo En […]

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How to calculate the LinkedIn Ads ROI for lead generation

How to calculate the LinkedIn Ads ROI for lead generation

How to calculate the LinkedIn Ads ROI for lead generation To calculate the LinkedIn Ads ROI, you have to consider a number of steps (16 steps in fact). These are from the customer value and investment definition, to the number of customers estimation and the revenue measurement. Before launching a LinkedIn Ad campaign for lead […]

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Six B2B lead generation best practices

Six B2B lead generation best practices

Six B2B lead generation best practices As a B2B lead generation agency, we have been able to conclude which are the best practices to consider in B2B lead generation campaign. In fact, there’re six best practices we want to show you in this blog post. So, do you need to carry out an effective B2B […]

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Calculate LinkedIn Ads costs and investment

Calculate LinkedIn Ads costs and investment

LinkedIn Ads costs and investment: How to calculate them Are you thinking about LinkedIn Ads costs and investment? There is a science behind calculating how much a LinkedIn Ads campaign costs and how an advertiser should calculate the investment. There are many essential factors to take into consideration before launching a LinkedIn Ads campaign. Such […]

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5 Marketing Automation strategies you should implement

5 Marketing Automation strategies you should implement

5 Marketing Automation strategies you should implement Marketing automation is about using software to nurture prospects and leads and automate marketing activities. So, the goal of marketing automation is to deliver a customised experience and also to save time with repetitive tasks.  HubSpot confirms that 50% of the leads are not ready to buy. So, it’s important to focus efforts on nurturing those leads who are not prepared to buy or hire your […]

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How to make good use of the LinkedIn Ads budget

How to make good use of the LinkedIn Ads budget

How to make good use of the LinkedIn Ads budget LinkedIn Ads is indeed a platform that requires a higher investment compared to others. However, with good use of the budget, you can get qualified results. That’s why, in this post, we are going to talk about how to make good use of the LinkedIn Ads […]

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Buyer Persona development through an example

Buyer Persona development through an example

Buyer Persona development through an example Buyer Persona development is key for all inbound marketing strategies. It helps you to know in-depth your target audience. It consists of providing detailed information about a specific user who represents your target audience or one of your target audience groups.  The information you need to collect is the demographics, personal and business background, interests, needs, goals […]

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How to develop an optimal lead management process?

How to develop an optimal lead management process?

How to develop an optimal lead management process? In B2B lead generation campaigns, you don’t only have to focus efforts on obtaining new leads. You need to develop a process related to lead management. Consequently, you will increase the chances to convert them into potential customers. The lead management process is based on identifying potential leads, the ones that are […]

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