El blog de Gotoclient está dedicado a las técnicas, metodología y procesos de inbound marketing, generación de leads, promociones para consumidores, programas B2B y planes de fidelización.

[Datos] Últimas estadísticas del mercado del COVID-19 para líderes de marketing y ventas

[Datos] Últimas estadísticas del mercado del COVID-19 para líderes de marketing y ventas

[Datos] Últimas estadísticas del mercado del COVID-19 para líderes de marketing y ventas Las estadísticas son la brújula que nos permite navegar a través de cualquier crisis. Estamos reagrupando las últimas estadísticas del mercado COVID-19 que hemos encontrado a continuación: Tendencias de consumo Retail Economía Empleo Mercados Líderes de marketing   Tendencias de consumo En […]

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How to create a LinkedIn company page

How to create a LinkedIn company page

How to create a LinkedIn company page LinkedIn is one of the most important professional networks where users invest time. According to Business Insider, LinkedIn is the most trusted platform in 2017, 2018 and 2019. That’s why nowadays companies should have a LinkedIn company page to engage with their target audience, increase awareness and generate B2B qualified […]

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Everything you need to consider about LinkedIn sponsored content ads and lead gen forms

Everything you need to consider about LinkedIn sponsored content ads and lead gen forms

Everything you need to consider about LinkedIn sponsored content ads and lead gen forms Generating qualified leads is an essential part of every marketing strategy. That’s why you need to think about which platforms you are going to use, the offering you want to provide, among others. Based on our experience, LinkedIn is an optimal […]

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Why are the remarketing and retargeting strategies important?

Why are the remarketing and retargeting strategies important?

Why are the remarketing and retargeting strategies important? Remarketing and retargeting strategies are aimed to arrive those users that have interacted with your company. So, the answer to why are the remarketing and retargeting strategies important, is both strategies impact users who have shown interest in your business. These members are more likely to convert […]

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Tips to get a high conversion rate on LinkedIn Ads

Tips to get a high conversion rate on LinkedIn Ads

Tips to get a high conversion rate on LinkedIn Ads As mentioned in other posts, LinkedIn Ads is an effective way to generate qualified B2B leads. However, it’s essential to think about in these questions: how am I going to get those leads? What do I need to offer to get their attention? In this […]

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How to calculate the total active audience on LinkedIn Ads campaigns?

How to calculate the total active audience on LinkedIn Ads campaigns?

How to calculate the total active audience on LinkedIn Ads campaigns? When creating new LinkedIn campaigns, the campaign manager shows the total audience size you will arrive. However, you have to consider that you are not probably going to impact all users from the specified audience. So, the question is; how can I calculate the […]

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What cashback means and how cashback works

What cashback means and how cashback works

What cashback means and how cashback works One of the most recognized promotional mechanisms today, cashback promotions benefit consumers and businesses alike. Here is more on what cashback means and how cashback works. What is cashback With cashback, you don’t have to discount your products, which prevents undervaluation of your proposition. At the same time, […]

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Which are the best B2B inbound marketing strategies to attract new clients?

Which are the best B2B inbound marketing strategies to attract new clients?

Which are the best B2B inbound marketing strategies to attract new clients? Which are the best B2B inbound marketing strategies to attract new clients? These are email marketing, content development, lead nurturing, marketing automation and SEO. You need to implement strategies to first get new qualified leads and convert them into potential customers. These strategies […]

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