In the latest episode of our podcast, we talked to Jonathan Franchell about the importance of good messaging on B2B strategies.

Which platforms should I choose to post content on? And to implement a lead generation campaign? What about brand awareness campaigns?  

In a new episode of Gotoclient’s podcast, we talked about strategy and communication for B2B companies with Arleigh Vasconcellos, Managing Director of The Agency, a Canadian award-winning B2B communication agency.

What metrics do I need to look at to measure the success of my B2B campaign? Or how can I know if my B2B campaign is successful? Discover more here.

According to LinkedIn, 90% of companies that use a customer journey map say it has a positive impact on their business; the most common is increased customer satisfaction.

One of the basic steps when creating a B2B marketing strategy is to define your buyer persona.

The first step is always to identify your audience: you can map pain points, define an offer, a message, and finally set up your campaign.

Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra Gotoclient received an AVA Digital award, which recognises excellence in creativity, branding and strategy. The winning campaign was a B2B lead generation campaign developed for Cooltra. The AVA awards are an international recognition for creative excellence and evaluate the communication pieces’ […]