El bloc de Gotoclient està dedicat a les tècniques, metodologia i processos de inbound màrqueting, generació de leads, promocions per a consumidors, programes B2B i plans de fidelització.

What cashback means and how cashback works

What cashback means and how cashback works

What cashback means and how cashback works One of the most recognized promotional mechanisms today, cashback promotions benefit consumers and businesses alike. Here is more on what cashback means and how cashback works. The concept of cashback As the name suggests, cashback means getting money back in exchange for your purchases. So, how does cashback […]

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Why cashback instead of discount in consumer marketing

Why cashback instead of discount in consumer marketing

Why cashback instead of discount in consumer marketing Not only is new technology revolutionising how we live, it is also changing how businesses market to new customers. An example of this change is the increased use of cashback promotions. Here’s why businesses today are preferring cashbacks over traditional discount. Cashback promotions do not kill your […]

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Why digital promotions are mandatory in consumer marketing strategies

Why digital promotions are mandatory in consumer marketing strategies

Why digital promotions are mandatory in consumer marketing strategies Regardless of their size, all businesses need to realize and accept the importance of digital promotions in consumer marketing strategies. Here is why closely scrutinising your online promotions is crucial to obtain the best results in consumer marketing. Different types of promotions for consumer marketing Promotions […]

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Try Before You Buy: An Interesting Online Promotion Type for FMCG Marketing

Try Before You Buy: An Interesting Online Promotion Type for FMCG Marketing

Try Before You Buy: An Interesting Online Promotion Type for FMCG Marketing In a slow economy, getting customers to spend on your products and/or services can be tough to say the least. However, you can entice customers into spending on your business by using sales promotions such as try before you buy. Here is all […]

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4 online promotions trends every marketing manager and sales manager should know

4 online promotions trends every marketing manager and sales manager should know

4 online promotions trends every marketing manager and sales manager should know If you want your company to stay relevant, then pay attention to the current trends in sales promotions which includes online promotion trends. Here are 4 online promotions trends that every marketing manager and sales manager should know. You should stay current with […]

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How to avoid mistakes when creating online advertising promotions for consumer marketing

How to avoid mistakes when creating online advertising promotions for consumer marketing

How to avoid mistakes when creating online advertising promotions for consumer marketing The world in consumer marketing is becoming increasingly digital, as you may now. As this happens, more and more businesses are turning to online advertising tactics to increase their reach of consumers and direct results. But, there is a very fine line between […]

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Online promotions ideas to support the point of sale

Online promotions ideas to support the point of sale

Online promotions ideas to support the point of sale Ecommerce is huge today, and it is giving many brick-and-mortar retailers a massive scare. To compete with their digital brethren, physical retail brands will have to step up their promotional game by a notch or two. In addition to entering the ecommerce game buy becoming etailers, […]

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How to make online promotions that work for consumer marketing

How to make online promotions that work for consumer marketing

How to make online promotions that work for consumer marketing One of the most effective ways to increase sales and build customer satisfaction is sales promotions and successful companies know this well. They have been using sales promotions for years and years to great success. With so many ways to promote your business, there’s no […]

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Solidary Christmas campaign #ShareToHelp

Solidary Christmas campaign #ShareToHelp

Solidary Christmas campaign #ShareToHelp Christmas should be a happy days for everyone, right? But we all know that this is not always the case. Not for everyone. Unfortunately, poverty and exclusion do not rest at Christmas. From Gotoclient we want to do our bit to change this situation. For this reason this Christmas we decided […]

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The new way to sell: Why inbound sales, what does inbound sales mean and inbound sales Q&A

The new way to sell: Why inbound sales, what does inbound sales mean and inbound sales Q&A

The new way to sell: Why inbound sales, what does inbound sales mean and inbound sales Q&A This article has been originally posted on Linkedin and written jointly by  Jordi Marca (CEO of Gotoclient, a marketing agency that serves multinational brands in the Southern European markets). You probably have heard about inbound marketing, or the holistic methodology to […]

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