El bloc de Gotoclient està dedicat a les tècniques, metodologia i processos de inbound màrqueting, generació de leads, promocions per a consumidors, programes B2B i plans de fidelització.

Identify your target audiences in B2B Marketing with AI: A strategy for success

Identify your target audiences in B2B Marketing with AI: A strategy for success

Identify your target audience in B2B Marketing with AI: A strategy for success The cornerstone of any effective B2B marketing strategy lies in accurately identifying your target audience. With the advent of AI technologies, businesses can now pinpoint their ideal customer base with unprecedented precision, leading to the creation of highly targeted audiences. This advancement […]

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What are the top 10 strategies on ROI measurement that any B2B company should implement?

What are the top 10 strategies on ROI measurement that any B2B company should implement?

What are the top 10 strategies on ROI measurement that any B2B company should implement? In the intricate world of B2B transactions, mastering the art of Return on Investment (ROI) measurement is a critical component for the growth and sustainability of any B2B company. Whether it’s for a B2B agency focused on lead generation or […]

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Top 10 B2B Social Media Strategies in 2024

Top 10 B2B Social Media Strategies in 2024

Top 10 B2B Social Media Strategies in 2024 In the ever-evolving digital landscape of 2024, B2B social media strategy has become a cornerstone for SaaS companies aiming to amplify their market presence, engage with a targeted professional audience, and drive conversions. The right blend of creativity, technological integration, and data-driven insights can set the stage […]

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Discover the Top 10 Strategies to Enhance B2B Lead Generation with AI

Discover the Top 10 Strategies to Enhance B2B Lead Generation with AI

Discover the Top 10 Strategies to Enhance B2B Lead Generation with AI In today’s rapidly evolving digital landscape, Artificial Intelligence (AI) has become a cornerstone for crafting cutting-edge B2B lead generation strategies. As we strive to push the boundaries of effectiveness, efficiency, and innovation in serving our B2B agency’s clientele, the integration of AI into […]

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Mastering the Art of Reaching Out: Tips and Strategies. 

Mastering the Art of Reaching Out: Tips and Strategies. 

Mastering the Art of Reaching Out: Tips and Strategies.  InMail is a messaging feature on LinkedIn Sales Navigator that enables users to reach out to prospects who are not connected with them. InMails can represent either an opportunity or nothing, depending on whether the prospect responds to them. To increase the likelihood of InMail acceptance, […]

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How to measure the effectiveness of your media campaigns

How to measure the effectiveness of your media campaigns

How to measure the effectiveness of your media campaigns  Measuring the effectiveness of your media campaigns and ensuring that they align with your overall business goals is a key recommendation. But first things first, it’s essential to always start with your business objectives.   By defining your business goals, you can then determine how marketing objectives […]

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Strategies to Maximise Your Media Investments

Strategies to Maximise Your Media Investments

Strategies to Maximise Your Media Investments Marketing is a crucial aspect of any business strategy, and it is widely known that brands spend millions of dollars on marketing campaigns each year. However, marketers face several challenges that hinder their ability to maximise the investment of their campaigns, such as effectively allocating marketing budgets, keeping up […]

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Unlocking the Value of AI: Strategies for Business Success

Unlocking the Value of AI: Strategies for Business Success

Unlocking the Value of AI: Strategies for Business Success Taking the most out of AI comes with corporate flexibility and adaptation capacity.   Now that the appearance of ChatGPT has put Artificial Intelligence (AI) in every SMB decision-makers brain and mouth, many are trying to understand its potential and how it can have a positive business […]

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Introducing Our Brand New 2023 B2B Lead Generation Guide

Introducing Our Brand New 2023 B2B Lead Generation Guide

Introducing Our Brand New 2023 B2B Lead Generation Guide Are you looking for ways to generate more B2B leads for your business? If so, you’re in luck! We’re thrilled to announce the launch of our brand new 2023 B2B Lead Generation Guide. This comprehensive guide is packed with 80 pages of the latest strategies, tips […]

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