Why are the remarketing and retargeting strategies important? Remarketing and retargeting strategies are aimed to arrive those users that have interacted with your company. So, the answer to why are the remarketing and retargeting strategies important, is both strategies impact users who have shown interest in your business. These members are more likely to convert […]

Tips to get a high conversion rate on LinkedIn Ads As mentioned in other posts, LinkedIn Ads is an effective way to generate qualified B2B leads. However, it’s essential to think about in these questions: how am I going to get those leads? What do I need to offer to get their attention? In this […]

Como construir una estrategia óptima de segmentación en LinkedIn Ads LinkedIn Ads es reconocido por su herramienta de segmentación, ya que es una de las más completas en comparación a otras plataformas como Google Ads o Facebook Ads. Para construir una estrategia óptima de segmentación en LinkedIn Ads, primero se deben conocer todas las opciones […]

How to calculate the total active audience on LinkedIn Ads campaigns? When creating new LinkedIn campaigns, the campaign manager shows the total audience size you will arrive. However, you have to consider that you are not probably going to impact all users from the specified audience. So, the question is; how can I calculate the […]

Which are the best B2B inbound marketing strategies to attract new clients? Which are the best B2B inbound marketing strategies to attract new clients? These are email marketing, content development, lead nurturing, marketing automation and SEO. You need to implement strategies to first get new qualified leads and convert them into potential customers. These strategies […]

Qué es el LinkedIn Sales Navigator y cómo utilizarlo para social selling El LinkedIn Sales Navigator permite generar y convertir clientes potenciales. La plataforma ofrece información relevante de los clientes según las necesidades de la empresa. Es por este motivo que es una herramienta clave para el social selling. Esta técnica consiste en generar contactos […]

Gotoclient awarded as an excellent company by top media Gotoclient awarded as an excellent company by top media elEconomista & Informa D&B. elEconomista.es, leading economic newspaper & website in Spain, and Informa D&B, leading WorldWide company in Commercial, Financial, and Marketing Information, with the CIEGE Certificate (Informa elEconomista Certificate to Excellent Management). We’re extremely humbled […]

Cómo construir un plan de comunicación post COVID–19 en tu empresa En tiempos de crisis, la comunicación es un factor esencial. Para construir un plan de comunicación post COVID-19 se debe analizar la situación actual, buscar temas importantes de los que hablar, utilizar los canales adecuados, convertirte en un centro de recursos y conectar con […]