The world is continuously changing and increasingly faster. That’s why it’s essential to keep informed about new trends related to the current market. Adapting the business to new tendencies is key to avoid being outdone and standing out from the competition. Learn about new crucial B2B stats, trends, and how the current market is acting to determine new strategies.
An 80% of B2B CEOs believe that empathy is key to success
Source: Deloitte (Close the expectation gap with your B2B customers) January 2021
See articleA 56% of B2B buyers say they would discontinue doing business with sellers who don’t meet face to face after the sale
Source: Deloitte (Close the expectation gap with your B2B customers) January 2021
See articleA 56% of B2B buyers say they would discontinue doing business with sellers who don’t meet face to face after the sale
Source: UpLead
See articleAn 84% of B2B leaders say they have become more empathetic with customers after the pandemic
Source: Deloitte (Close the expectation gap with your B2B customers) January 2021
See article43% of B2B sales leaders report longer sales cycles in the past 12 months.
Source: UpLead
See article72% of B2B salespeople say buying journeys have become more complex in the past year.
Source: UpLead
See articleA 68% of B2B buyers prefer to do individual research online than involving with a sales rep
Source: Deloitte (Close the expectation gap with your B2B customers) January 2021
See articleAn 86% of B2B buyers claim that the supplier doesn’t resolve issues fast enough
Source: Deloitte (Customer Experience enters the B2B battlefield) 2021
See articleAn 83% of B2B buyers prefer ordering or paying through digital commerce
Source: Gartner (Gartner Sales Survey Finds 83% of B2B Buyers Prefer Ordering or Paying Through Digital Commerce) June 2022
See articleOver 70% of B2B decision makers prefer remote human interactions or digital self-service
Source: Harvard Business Review (The New Rules of B2B Lead Generation) June 2021
See articleAn 83% of B2B buyers prefer ordering or paying through digital commerce
Source: Gartner (Gartner Sales Survey Finds 83% of B2B Buyers Prefer Ordering or Paying Through Digital Commerce) June 2022
See article83% of B2B content focuses on building brand awareness and interest.
Source: Lead Forensics
See article84% of B2B buyers utilize social media as a key source of information during the purchase decision process.
Source: Lead Forensics
See articleAn 84% of B2B buyers find very important to have an easy access to technical content
Source: Deloitte (Customer experience enters the B2B battlefield) 2021
See articleAn 84% of B2B buyers say it takes too long to get information back from the supplier
Source: Deloitte (Customer experience enters the B2B battlefield) 2021
See articleBy 2026, 65% of B2B sales organizations will transition from intuition-based to data-driven
Source: Gartner (3 B2B Software Marketing Trends You Must Know in 2023) January 2023
A 58% of B2B customers prefer the opportunity to have a selection than having a problem solved with a single solution
Source: Harvard Business Review (What Do Your B2B Customers Really Want?) March 2023
See articleBy 2026, 65% of B2B sales organizations will transition from intuition-based to data-driven
Source: Gartner (3 B2B Software Marketing Trends You Must Know in 2023) January 2023
Email marketing remains a top channel, with B2B conversion rates averaging 2.4%.
Source: HubSpot
45% of B2B companies report generating enough leads as their biggest challenge in 2024.
Source: Sopro
Technology
Industrial robots have increased about 450,000 since 2015, will grow to about 600,000 by 2022, even as 70% of manufacturers will be regularly using digital twins by 2022.
Source: McKinsey [COVID-19: Implications for business] September 2021
See article80% of B2B sales interactions between a supplier and customer will occur in digital channels by 2025.
Source: Gartner [Adapt Your Sales Force to Meet Current B2B Buyer Trends] August 2021
See articleAI is the common thread of nearly every trend, becoming part of the substructure of everything we do.
Source: Deloitte
See articleThe automotive future is electric. New regulatory targets in the European Union and the United States now aim for an electric-vehicle (EV) share of at least 50% by 2030, and several countries have announced accelerated timelines for sales bans on internal-combustion-engine vehicles in 2030 or 2035.
Source: McKinsey [COVID-19: Implications for business] September 2021
See article81% of B2B companies already invest in AI technology, with 79% committed to ramping up investment in 2025.
Source: Total Retail
See article81% of B2B companies already invest in AI technology, with 79% committed to ramping up investment in 2025.
Source: Deloitte
See articleMore than half a billion new users joined social media platforms over the past 12 months, taking the global total to 4.33 billion by April 2021.
Source: Data Reportal [Digital 2021 April Global Statshot report]. April 2021
See article50 percent of internet users below the age 35 saying that they’ve used voice interfaces in the past 30 days.
Source: Data Reportal [Digital 2021 April Global Statshot report]. April 2021
See articleWeb traffic in EMEA by 80% in March 2021 vs January 2020, according to HubSpot.
Source: HubSpot [Industry Benchmarks from 103,000 Companies]. April 2021
See articleWeb traffic in EMEA by 80% in March 2021 vs January 2020, according to HubSpot.
Source: HubSpot [Industry Benchmarks from 103,000 Companies]. April 2021
See articleAll IT spending segments are forecast to have positive growth through 2022. The highest growth will come from devices (14%) and enterprise software (10.8%)
Source: Gartner [Gartner Forecasts Worldwide IT Spending to Reach $4 Trillion in 2021]. April 2021
See articleGartner predicts that by 2025, graph technologies will be used in 80% of data and analytics innovations, up from 10% in 2021, facilitating rapid decision making across the organization.
Source: Gartner [Gartner Identifies Top 10 Data and Analytics Technology Trends for 2021]. March 2021
See article61% of B2B marketers plan to increase investment in video marketing by 2025.est growth will come from devices (14%) and enterprise software (10.8%)
Source: Content Marketing Institute
See article95% of video marketers say video helps users better understand their product or service.
Source: Wyzowl / CMI
See article80% of B2B sales interactions will happen in digital channels by 2025.
Source: Gartner (via Two.inc)
Source: Content Marketing Institute
See article83% of B2B buyers prefer ordering or paying via eCommerce platforms.
Source: Gartner (via Two.inc)
See articleIT spending is projected to total $4.1 trillion in 2021, an increase of 8.4% from 2020
Source: Gartner [Gartner Forecasts Worldwide IT Spending to Reach $4 Trillion in 2021]. April 2021
See articleData fabric utilizes continuous analytics of data assets to support the design, deployment and utilization of diverse data to reduce time for integration by 30%, deployment by 30% and maintenance by 70%.
Source: Gartner [Gartner Identifies Top 10 Data and Analytics Technology Trends for 2021]. March 2021
See articleStrong demand for supporting remote working and online education resulted in a brighter outlook for segments such as PCs and tablets.
Source: Deloitte [Deloitte Economics: Coronavirus Impact Monitor] February 26, 2021
See article56% to the Deloitte’s surveybelieve that the pandemic exposed shortcomings in their organizations’ digital capabilities, pointing out the importance of faster action.
Source: Deloitte [2021 industry insights] February 11, 2021
See articleThe following channels are driving revenue in the post-pandemic environment in the UK: 25% ecommerce, 18% in person, 12% video call, 15% email, 16% phone, 19% online chat.
Source: McKinsey & Company [A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey & Company]. January 2021
See articleThe following channels are driving revenue in the post-pandemic environment in France: 20% ecommerce, 23% in person, 14% video call, 15% email, 17% phone, 8% online chat.
Source: McKinsey & Company [A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey & Company]. January 2021
See articleThe following channels are driving revenue in the post-pandemic environment in Germany: 14% ecommerce, 19% in person, 14% video call, 22% email, 19% phone, 9% online chat.
Source: McKinsey & Company [A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey & Company]. January 2021
See articleThe following channels are driving revenue in the post-pandemic environment in Italy: 24% ecommerce, 23% in person, 11% video call, 16% email, 13% phone, 8% online chat.
Source: McKinsey & Company [A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey & Company]. January 2021
See articleThe following channels are driving revenue in the post-pandemic environment in Spain: 24% ecommerce, 23% in person, 19% video call, 13% email, 12% phone, 7% online chat.
Source: McKinsey & Company [A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey & Company]. January 2021
See articleEconomy
Average hourly wages were up 0.6% from the previous month and up 4.3% from a year earlier.
Source: Deloitte [Weekly global economic update] August 2021
See articleIn Europe, some countries experienced relatively high inflation. For example, from a year earlier, prices were up 4.7% in Belgium, up 3.4% in Germany, and up 3.3% in Spain. At the same time, prices were up a more modest 2.4% in France, up 2.6% in Italy, up 2.7% in the Netherlands, and up 1.2% in Greece.
Source: Deloitte [Weekly global economic update] August 2021
See articleIn August, the consumer price index was up 3.0% from a year earlier, the highest rate of annual inflation since November 2011. This was far higher than the 2.2% clocked in the previous month.
Source: Deloitte [Weekly global economic update] August 2021
See articleThe global B2B eCommerce market is valued at $32.11 trillion as of 2025 and is expected to grow at a CAGR of 14.5%, reaching $36.16 trillion by 2026.
Source: SellersCommerce
See articleThe Spring 2021 Economic Forecast projects that the EU economy will expand by 4.2% in 2021 and by 4.4% in 2022. The euro area economy is forecast to grow by 4.3% this year and 4.4% next year.
Source: EC Europa [Spring 2021 Economic Forecast: Rolling up sleeves] May 2021
See articleInflation in the EU is now forecast at 1.9% in 2021 and 1.5% in 2022. For the euro area, inflation is forecast at 1.7% in 2021 and 1.3% in 2022.
Source: EC Europa [Spring 2021 Economic Forecast: Rolling up sleeves] May 2021
See articleThe aggregate general government deficit is set to rise by about half a percentage point to 7.5% of GDP in the EU this year and by about three quarters of a percentage point to 8% of GDP in the euro area. All Member States, except for Denmark and Luxembourg, are forecast to run a deficit of more than 3% of GDP in 2021.
Source: EC Europa [Spring 2021 Economic Forecast: Rolling up sleeves] May 2021
See articleBy 2022, the aggregate budget deficit is forecast to halve to just below 4% in both the EU and the euro area. The number of Member States running a deficit of more than 3% of GDP is forecast to fall significantly.
Source: EC Europa [Spring 2021 Economic Forecast: Rolling up sleeves] May 2021
See articleIn the EU, the ratio of public debt to GDP is forecast to peak at 94% this year before decreasing slightly to 93% in 2022. The euro area debt-to-GDP ratio is forecast to follow the same trend, rising to 102% this year and then falling slightly to 101% in 2022.
Source: EC Europa [Spring 2021 Economic Forecast: Rolling up sleeves] May 2021
See articleThe leading Real Estate Index has increased steadily since March and is now trading at a 10%- 15% discount compared to January
Source: Deloitte [Deloitte Economics: Coronavirus Impact Monitor] February 26, 2021
See articleFrom November 2020 to February 2021, the PMI remain significantly higher compared to the initial months of the pandemic in spring 2020, suggesting that the economic impact of the second wave of virus infections has until now been less severe.
Source: Deloitte [Deloitte Economics: Coronavirus Impact Monitor] February 26, 2021
See articleGartner expects the global IT spending in 2020 to decline with 3% but rebound with a grow rate of 6% in 2021.
Source: Deloitte [Deloitte Economics: Coronavirus Impact Monitor] February 26, 2021
See articleFrom December 2020 to February 2021, the retail index has moved index from 113.0 to 117.3, the hospitality from 87.5 to 97.1, and consumer from 91.2 to 90.2.
Source: Deloitte [Deloitte Economics: Coronavirus Impact Monitor] February 26, 2021
See articleOptimism in 2021. More than 20% annual digital growth in 2021 (with 30% in Europe and the United States) compared with 2020.
Source: McKinsey [The State of Fashion 2021: In search of promise in perilous times] December 1, 2020
See articleEmployment
40 percent of workers globally are considering leaving their current employers by the end of the year.
Source: Deloitte [COVID-19: Implications for business] September 2021
See articleEmployment grew much faster than the labor force, thereby leading to a decline in the unemployment rate from 5.4% in July to 5.2% in August.
Source: Deloitte [Weekly global economic update] August 2021
See articleEmployment in August remained 3.5%, or roughly 5 million, below the prepandemic level of February 2020.
Source: Deloitte [Weekly global economic update] August 2021
See articleGermany has one of the lowest unemployment rates. 4.4% of the labour force (15- to 74-year-olds) were unemployed in April 2021. The lowest unemployment rates were recorded in Poland (3.1%), Czechia and the Netherlands (each 3.4%), Malta (3.8%) and Hungary (4.3%).
Source: Destatis [April 2021: EU unemployment rate at 7.3%] April 2021
See articleThe unemployment rate in the EU is forecast at 7.6% in 2021 and 7% in 2022. In the euro area, the unemployment rate is forecast at 8.4% in 2021 and 7.8% in 2022. These rates remain higher than pre-crisis levels.
Source: EC Europa [Spring 2021 Economic Forecast: Rolling up sleeves] May 2021
See articleThe share of time German workers spend using basic cognitive skills, for example, may shrink by 3.4 percentage points, while time spend using social and emotional skills will increase by 3.2 percentage points.
Source: McKinsey [The future of work after COVID-19] February 18, 2021
See articleIn Europe, a total of 15.4 million citizens were without employment in April 2021. This represents an unemployment rate of 7.3%. The highest unemployment rate was recorded in Greece (15.8% in December 2020) and Spain (15.4%).
Source: Destatis [April 2021: EU unemployment rate at 7.3%] April 2021
See articleMore than 100 million workers will need to find a different occupation by 2030 in our post-COVID-19 scenario. This is 12 percent more than we estimated before the pandemic, and up to 25 percent more in advanced economies.
Source: McKinsey [The future of work after COVID-19] February 18, 2021
See article25 percent more workers may need to switch occupations than before the pandemic.
Source: McKinsey [The future of work after COVID-19] February 18, 2021
See article64% of managers believe that office workers are higher performers than remote workers and are likely to give in-office workers a higher raise than those who work from home.
Source: Gartner [9 Work Trends That HR Leaders Can’t Ignore in 2021] January 21, 2021
See article20 to 25 percent of the workforces in advanced economies could work from home between three and five days a week. This represents four to five times more remote work than before the pandemic.
Source: McKinsey [The future of work after COVID-19] February 18, 2021
See articleEmployers can also see a 21% increase in the number of high performers compared to organizations that don’t provide support to their employees.
Source: Gartner [9 Work Trends That HR Leaders Can’t Ignore in 2021] January 21, 2021
See article74% of employees expect their employer to become more actively involved in the cultural debates of the day.
Source: Gartner [9 Work Trends That HR Leaders Can’t Ignore in 2021] January 21, 2021
See articleMillennials are now the largest B2B tech buying group, comprising 59% of B2B buyers, with 30% serving as lead buyers for their organizations.
Source: Pipeline360
See articleThe OECD has downgraded global economic growth to 2.9% for 2025, down from 3.3% in 2024.
Source: Reuters
See articleGerman industrial orders rose 0.6% in April 2025, outperforming analysts’ expectations of a 1.0% decline.
Source: Reuters
See articleEmployers that support employees with their life experience see 20% increase in the number of employees reporting better mental and physical health.
Source: Gartner [9 Work Trends That HR Leaders Can’t Ignore in 2021] January 21, 2021
See articleBy 2025, more than half of large B2B transactions ($1 million or greater) will be processed through digital channels.
Source: Pipeline360
See articleAI integration is highlighted as a significant driver of change, with financial institutions focusing on leveraging AI to enhance productivity and client services.
Source: Financial News London
See articleUK business confidence hit a 9-month high in May 2025, with Lloyds Bank’s barometer rising by 11 points to 50%.
Source: The Times
See articleLeaders
69% of companies have focused on building employee skills during the pandemic, strongly prioritizing leadership & people management, critical thinking and decision making and project management.
Source: McKinsey [Building workforce skills at scale to thrive during—and after—the COVID-19 crisis]. April 2021
See articleDeal pipelines in HubSpot increased by 49% in March 2021 vs January 2020.
Source: HubSpot [Industry Benchmarks from 103,000 Companies]. April 2021
See articleAcross US, UK, France, Germany, Italy, Spain, China & India, 58% of B2B decision makers believe new remote sales & digital sales are more efficient than the pre-pandemic model. Split by industry as follows: 62% for tech, media and telecom, 59% consumer & 51% in retail and travel & transportation.
Source: McKinsey & Company [A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey & Company]. January 2021
See articleOn Feb 1st 2021, in Germany 46% of B2B decision makers think remote sales & digital channels are more effective than the pre-pandemic model. In Spain, that’s 54%. In Italy, 52% and 39% in France.
Source: McKinsey & Company [A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey & Company]. January 2021
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