What we
charge
Transparent pricing for B2B marketing. Set-up fees, ongoing fees, execution packs and training are listed here so you can understand the scale of a project before we talk.
HOW OUR PRICING WORKS
Clear before we start.
Strategy, configuration and initial production.
Ongoing execution, optimisation and reporting.
Applies to ongoing campaign programmes unless stated otherwise.
SERVICES
Choose the work you need.
These are standard rates for single-market projects. Multi-country programmes, large international brands and unusual scopes are quoted separately.
GEO / AEO
Generative Engine Optimisation
On-page technical, content and layout work, a strategy meeting and contributions on Reddit and Quora. Monthly prompting follow-up, content alignment and idea generation.
SET-UP
4.200 €
MONTHLY
2.600 €
Two-campaign LinkedIn Ads
One single image, carousel or video campaign, plus one Message Ads campaign.
MEDIA SPEND FEE ON TOP
First 3 months: 11.800 €
Three-campaign LinkedIn Ads
Two single image, carousel or video campaigns, plus one Message Ads campaign.
MEDIA SPEND FEE · TRAINING AVAILABLE
First 3 months: 11.550 €
Complex LinkedIn Ads programmes
For B2B lead generation in segments with a large buying committee and a long sales cycle.
MEDIA SPEND FEE ON TOP
First 3 months: 18.800 €
Organic corporate presence
Strategy for key people, profile amendments, content areas, KPI definitions, company-page maintenance, reviews and metric tracking.
First 3 months: 13.100 €
Thought leadership
Strategy, definition of key people, profile amendments, who to follow, content areas and ongoing accompaniment for each voice.
First 3 months: 7.100 €
Influencer marketing
Influencer strategy, content implementation, creator negotiation and outreach, and the specialist lists and tools behind it.
First 3 months: 9.400 €
PAID MEDIA
Search and demand generation.
Google Ads
One search campaign and one display campaign, managed against pipeline and business outcomes.
MEDIA SPEND FEE · TRAINING AVAILABLE
First 3 months: 8.200 €
Microsoft Ads
One Bing search campaign and one display campaign, with access to an often older and more senior audience.
MEDIA SPEND FEE ON TOP
First 3 months: 8.200 €
SALES, CHANNEL & PARTNERSHIPS
Reach the people who can move the market.
Strategic agreements with associations
Strategy alignment, association mapping, messaging templates and an association pipeline built in HubSpot on the Gotoclient instance.
First 3 months: 9.600 €
Prospecting, one to one
Named-account outreach run by people, with account selection, messaging, contact and follow-up.
TRAINING AVAILABLE
First 3 months: 10.500 €
B2B ACTIVATIONS
Promotional activations
Mechanics, legal set-up and fulfilment for channel or end-user promotions.
INCENTIVE FEE ON TOP
Quoted per campaign
B2B ACTIVATIONS
Channel loyalty programmes
Points, tiers, rewards and programme mechanics designed to support partner engagement and sell-through.
INCENTIVE FEE ON TOP
Quoted per programme
STRATEGY
Accompaniment pack
Ten hours of senior-team support: 3 hours of the agency director, 4 hours of the account director and 3 hours of an account manager.
ONE-OFF
2.000 €
EXECUTION PACKS
One deliverable. Ten hours.
Two hours of the agency director, three hours of the account director and five hours of an account manager.
TRAINING
Train your team.
Live sessions delivered by the people who work on these programmes every day.
Account Director + Account Managers
1.400 €
Account Director + Account Managers
2.600 €
Account Director + Agency Director
2.200 €
Account Director + Agency Director
4.400 €
Topics:
LinkedIn Ads, LinkedIn Sales Navigator, Google Ads, one-to-one prospecting, trade-show effectiveness and any other subject covered on this page. Sessions can be delivered in English, French, Italian, German, Spanish, Dutch or Catalan.
5,24–10%
of media spend or incentives paid out
— Applies to advertising campaigns and promotional activity.
— The rate depends on the spend band. Larger budgets sit at the lower end.
— If Gotoclient centralises payment with media platforms, a further 5% applies.
— Spend fees sit on top of set-up and monthly service fees.
The small print
01
Depending on campaign type, we can integrate with Microsoft Dynamics 365, HubSpot, Marketo, Eloqua, Salesforce and other key platforms.
02
Delivery languages: English, French, Italian, German, Spanish, Dutch and Catalan.
03
If Gotoclient centralises payment with media platforms, a further 5% applies.
04
Work happens in office hours, following the Barcelona holiday calendar.
05
Startup rates apply only to qualifying startups, with a minimum four-month engagement.
Minimum campaign length is three months.
One-off strategy and execution packs are excluded.
Rates cover standard single-market projects.
Multi-country work and A-brand projects are quoted individually.
Legal set-up prices for promotions
assume simple mechanics in Spain, France, the Netherlands and Belgium. The UK, Italy and other European markets may be priced separately.
READY TO TALK?
Tell us what you are planning.
We will help you understand which parts make sense to start now, what can wait and how we would structure the programme.