Case studies of B2B lead generation with LinkedIn Ads LinkedIn platform is currently the leader in lead generation, being 277% more effective than Twitter and Facebook. If your goal is to generate B2B leads, LinkedIn is the best option. Before launching a LinkedIn Ads campaign, it’s important to look at some examples and how other […]

B2B Lead Nurturing Strategy and tips to increase your conversion B2B lead nurturing is the process to build a relationship with your B2B leads in order to convert them into new potential customers. Know in this article the most effective practice for increase your conversion. Build a high-qualified lead generation follow-up plan with this podcast. […]

How to build powerful B2B awareness campaigns on LinkedIn Ads Companies usually only focus on B2B lead generation campaigns. However, making awareness is crucial. Discover how to build powerful B2B awareness campaigns on LinkedIn! Step 1: Set your goals Defining your objective is one of the most important factors to think about. It determines campaign’s […]

The most relevant channel loyalty programs incentives Channel loyalty programs are a great strategy for to companies expand their business through channel partners. Get the most relevant channel loyalty programs incentives! Benefits of launching a channel loyalty program According to Invesp, 95% of marketers say they know how important multichannel is, but only 73% have a multichannel strategy. […]

Six B2B lead generation best practices As a B2B lead generation agency, we have been able to conclude which are the best practices to consider in B2B lead generation campaign. In fact, there’re six best practices we want to show you in this blog post. So, do you need to carry out an effective B2B […]

LinkedIn Audience Network – What is it about and why you should use it The LinkedIn Audience Network is a new option launched by LinkedIn a few months ago. This new feature allows you to expand your campaign’s reach by showing your ads in other channels rather than only in LinkedIn’s feed. On the other hand, if you decide […]

How to develop an optimal lead management process? In B2B lead generation campaigns, you don’t only have to focus efforts on obtaining new leads. You need to develop a lead management process. Consequently, you will increase the chances to convert them into potential customers. The lead management process is based on identifying potential leads, the ones that are more likely […]

The top B2B lead generation trends to consider in the next five years Here are the top 4 B2B lead generation trends to boost your demand generation platform in the next five years. Trends to launch optimal B2B lead generation campaigns Let’s introduce the four trends that you must consider in the next few years. […]