B2B marketing strategies for technology companies Technology companies are increasingly playing an essential role in society. This is why it is essential to have an effective B2B marketing strategy. Most effective B2B marketing strategies for technology companies In this section, we’re going to mention the B2B marketing strategies that every technology company should consider. The […]

¿Come gestire efficacemente la tua pagina aziendale su LinkedIn? LinkedIn ha attualmente più di 750 milioni di utenti. Pertanto, le aziende non possono permettersi di non essere in questo social network. È per questo motivo che in questo post spiegheremo come gestire in maniera efficace la tua pagina aziendale LinkedIn. Prima di spiegare come gestire […]

6 strategie per far crescere il mio business Le aziende B2B hanno continuamente bisogno di sviluppare strategie per aumentare il proprio business. Scopri le 6 migliori strategie per sapere come far crescere efficacemente il tuo business B2B. B2B Technology Marketing Community conferma che l’aumento della qualità dei leads è la principale priorità per la grande […]

LinkedIn Event Ad – Discover the new ad format In 2020, LinkedIn launched LinkedIn Events to promote your events, but you must use the Single Image ad. A few weeks ago, LinkedIn wanted to provide a specific format to share your LinkedIn Events. And, consequently, they created the Event Ads. This format allows to promote […]

Which are the best B2B lead generation vertical platforms? To obtain new potential clients, it’s essential to generate B2B leads. You can develop this strategy through many platforms like Google, LinkedIn, HubSpot, Leadpages, among others. However, are there vertical platforms to generate B2B leads? Yes, you can find vertical platforms to obtain leads for specific industries. That’s why […]

[Data] Latest marketing and sales stats on COVID-19 Need the key B2B and consumer COVID-19 Data? In order to give the best COVID-19 response, we’re constantly updating stats for marketing and sales on COVID-19. Visit the Spanish version here: Consumer trends Retail Economy Employment Markets Leaders   Consumer trends In China, consumer online time raised […]

LinkedIn Ads targeting strategy based on exclusions and inclusions – Tips and tricks The LinkedIn Ads targeting offers an extensive list of options to develop your strategy. This is a very positive point about LinkedIn, as it allows you to reach your target audience precisely. However, it can sometimes be challenging to know how to segment your […]

How to calculate the LinkedIn Ads ROI for lead generation To calculate the LinkedIn Ads ROI, you have to consider a number of steps (16 steps in fact). These are from the customer value and investment definition, to the number of customers estimation and the revenue measurement. Before launching a LinkedIn Ad campaign for lead […]