How to build powerful B2B awareness campaigns on LinkedIn Ads Companies usually only focus on B2B lead generation campaigns. However, making awareness is crucial. Discover how to build powerful B2B awareness campaigns on LinkedIn! Step 1: Set your goals Defining your objective is one of the most important factors to think about. It determines campaign’s […]

The most relevant channel loyalty programs incentives Channel loyalty programs are a great strategy for to companies expand their business through channel partners. Get the most relevant channel loyalty programs incentives! Benefits of launching a channel loyalty program According to Invesp, 95% of marketers say they know how important multichannel is, but only 73% have a multichannel strategy. […]

Six B2B lead generation best practices As a B2B lead generation agency, we have been able to conclude which are the best practices to consider in B2B lead generation campaign. In fact, there’re six best practices we want to show you in this blog post. So, do you need to carry out an effective B2B […]

LinkedIn Audience Network – What is it about and why you should use it The LinkedIn Audience Network is a new option launched by LinkedIn a few months ago. This new feature allows you to expand your campaign’s reach by showing your ads in other channels rather than only in LinkedIn’s feed. On the other hand, if you decide […]

How to develop an optimal lead management process? In B2B lead generation campaigns, you don’t only have to focus efforts on obtaining new leads. You need to develop a lead management process. Consequently, you will increase the chances to convert them into potential customers. The lead management process is based on identifying potential leads, the ones that are more likely […]

The top B2B lead generation trends to consider in the next five years Here are the top 4 B2B lead generation trends to boost your demand generation platform in the next five years. Trends to launch optimal B2B lead generation campaigns Let’s introduce the four trends that you must consider in the next few years. […]

B2B marketing strategies for technology companies Technology companies are increasingly playing an essential role in society. This is why it is essential to have an effective B2B marketing strategy. Most effective B2B marketing strategies for technology companies In this section, we’re going to mention the B2B marketing strategies that every technology company should consider. The […]

¿Come gestire efficacemente la tua pagina aziendale su LinkedIn? LinkedIn ha attualmente più di 750 milioni di utenti. Pertanto, le aziende non possono permettersi di non essere in questo social network. È per questo motivo che in questo post spiegheremo come gestire in maniera efficace la tua pagina aziendale LinkedIn. Prima di spiegare come gestire […]