How to create a LinkedIn company page LinkedIn is one of the most important professional networks where users invest time. According to Business Insider, LinkedIn is the most trusted platform in 2017, 2018 and 2019. That’s why nowadays companies should have a LinkedIn company page to engage with their target audience, increase awareness and generate B2B qualified […]

Everything you need to consider about LinkedIn sponsored content ads and lead gen forms Generating qualified leads is an essential part of every marketing strategy. That’s why you need to think about which platforms you are going to use, the offering you want to provide, among others. Based on our experience, LinkedIn is an optimal […]

Key offers for each funnel stage in B2B lead generation campaigns Are you obtaining qualified leads on a regular basis? If not, don’t worry! In this post, we mention key offers for each funnel stage in B2B lead generation campaigns. Download the B2B lead generation definitive guide TOFU (Top of the Funnel) offers examples for […]

Why are the remarketing and retargeting strategies important? Remarketing and retargeting strategies are aimed to arrive those users that have interacted with your company. So, the answer to why are the remarketing and retargeting strategies important, is both strategies impact users who have shown interest in your business. These members are more likely to convert […]

Tips to get a high conversion rate on LinkedIn Ads As mentioned in other posts, LinkedIn Ads is an effective way to generate qualified B2B leads. However, it’s essential to think about in these questions: how am I going to get those leads? What do I need to offer to get their attention? In this […]

How to build an optimal LinkedIn Ads targeting strategy LinkedIn Ads is recognized for its targeting segmentation tool, because it has one of the most complete audience segmentations compared to other platforms such as Google Ads or Facebook Ads. To build an optimal segmentation strategy on LinkedIn Ads, you must first know all the platform’s […]

How to calculate the total active audience on LinkedIn Ads campaigns? When creating new LinkedIn campaigns, the campaign manager shows the total audience size you will arrive. However, you have to consider that you are not probably going to impact all users from the specified audience. So, the question is; how can I calculate the […]

Which are the best B2B inbound marketing strategies to attract new clients? Which are the best B2B inbound marketing strategies to attract new clients? These are email marketing, content development, lead nurturing, marketing automation and SEO. You need to implement strategies to first get new qualified leads and convert them into potential customers. These strategies […]