Gotoclient's blog is dedicated to inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

The B2B Attention Collapse: How AI and Senior Buyer Behaviour Are Rewriting Content Strategy  Mar 12 · Blog

The B2B Attention Collapse: How AI and Senior Buyer Behaviour Are Rewriting Content Strategy 

The B2B Attention Collapse: How AI and Senior Buyer Behaviour Are Rewriting Content Strategy What the Attention Collapse Actually Is B2B content has not become worse. It has become easier to ignore. The attention collapse refers to the growing gap between the volume of content B2B brands produce and the actual attention senior buyers are […]

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What Makes an LLM Trust a Brand? The New Authority, Consistency and Trust Signals Mar 12 · Blog

What Makes an LLM Trust a Brand? The New Authority, Consistency and Trust Signals

What Makes an LLM Trust a Brand? The New Authority, Consistency and Trust Signals What Trust Means for an LLM Trust, for a large language model, is not emotional or relational. It is probabilistic. A model trusts a brand when it can consistently predict what that brand is, what it does, and when it should […]

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The Crocodile Mouth Effect: Why Impressions Rise but Clicks Collapse, and What GEO Does About It  Mar 12 · Blog

The Crocodile Mouth Effect: Why Impressions Rise but Clicks Collapse, and What GEO Does About It 

The Crocodile Mouth Effect: Why Impressions Rise but Clicks Collapse, and What GEO Does About It What the Crocodile Mouth Effect Is The crocodile mouth effect describes a divergence that is now showing up across B2B marketing dashboards: impressions keep climbing while clicks, sessions, and attributable traffic fall. The two lines separate over time, forming […]

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The Decline of Funnel Thinking: How B2B Journeys Now Start and Evolve Inside AI Assistants  Mar 06 · Blog

The Decline of Funnel Thinking: How B2B Journeys Now Start and Evolve Inside AI Assistants 

The Decline of Funnel Thinking: How B2B Journeys Now Start and Evolve Inside AI Assistants Why Is Funnel Thinking Breaking Down in B2B? The traditional B2B funnel was built on two assumptions. First, that buying journeys were predictable, and second, that they were linear. Brands could map each stage and place the right content at […]

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Universal Commerce Protocol on Google: What It Is and Why It Matters for B2B and Retail Jan 13 · Blog

Universal Commerce Protocol on Google: What It Is and Why It Matters for B2B and Retail

Universal Commerce Protocol on Google: What It Is and Why It Matters for B2B and Retail Fresh news: Google announced the Universal Commerce Protocol (UCP) on 11 January 2026. UCP aims to standardise how product, pricing, availability and transactional intent data are structured and shared across the web, so AI Mode, search systems and shopping […]

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