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Universal Commerce Protocol on Google: What It Is and Why It Matters for B2B and Retail Jan 13 · Blog

Universal Commerce Protocol on Google: What It Is and Why It Matters for B2B and Retail

Universal Commerce Protocol on Google: What It Is and Why It Matters for B2B and Retail Fresh news: Google announced the Universal Commerce Protocol (UCP) on 11 January 2026. UCP aims to standardise how product, pricing, availability and transactional intent data are structured and shared across the web, so AI Mode, search systems and shopping […]

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