Gotoclient's blog is dedicated to inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

Why a solid B2B SEO strategy is so essential for your business and how AI can help you to improve it?

Why a solid B2B SEO strategy is so essential for your business and how AI can help you to improve it?

Why a solid B2B SEO strategy is so essential for your business and how AI can help you to improve it? In today’s highly competitive digital landscape, B2B agencies must prioritise establishing a robust online presence to succeed. At the heart of achieving this goal is a solid B2B SEO strategy, which not only improves […]

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How has LinkedIn become the main B2B social network to develop a B2B marketing campaign?

How has LinkedIn become the main B2B social network to develop a B2B marketing campaign?

How has LinkedIn become the main B2B social network to develop a B2B marketing campaign? In the realm of digital marketing, LinkedIn has emerged as the definitive arena for B2B strategies, thanks to its professional focus and robust networking capabilities. As businesses increasingly turn to specialised B2B agencies for crafting their LinkedIn strategies, the platform’s […]

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The B2B influencer marketing: Why your company should develop an effective influencer campaign and boost its sales?

The B2B influencer marketing: Why your company should develop an effective influencer campaign and boost its sales?

The B2B influencer marketing: Why your company should develop an effective influencer campaign and boost its sales? In the rapidly evolving digital landscape, it’s crucial for businesses to harness the power of B2B influencer marketing campaigns to connect with their audience in a meaningful way. Identifying the right B2B marketing influencers and employing B2B marketing […]

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Top 10 B2B Social Media Strategies in 2024

Top 10 B2B Social Media Strategies in 2024

Top 10 B2B Social Media Strategies in 2024 In the ever-evolving digital landscape of 2024, B2B social media strategy has become a cornerstone for SaaS companies aiming to amplify their market presence, engage with a targeted professional audience, and drive conversions. The right blend of creativity, technological integration, and data-driven insights can set the stage […]

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What are the Top 10 AI-Based Marketing Trends Transforming B2B Marketing?

What are the Top 10 AI-Based Marketing Trends Transforming B2B Marketing?

What are the Top 10 AI-Based Marketing Trends Transforming B2B Marketing? The world of B2B marketing is rapidly transforming, with Artificial Intelligence at the helm driving significant changes and innovations. In recent years, the pace of this transformation has accelerated, outstripping changes of many previous decades combined. AI-driven trends are redefining the realms of personalisation, automation, and […]

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Discover the Top 10 Strategies to Enhance B2B Lead Generation with AI

Discover the Top 10 Strategies to Enhance B2B Lead Generation with AI

Discover the Top 10 Strategies to Enhance B2B Lead Generation with AI In today’s rapidly evolving digital landscape, Artificial Intelligence (AI) has become a cornerstone for crafting cutting-edge B2B lead generation strategies. As we strive to push the boundaries of effectiveness, efficiency, and innovation in serving our B2B agency’s clientele, the integration of AI into […]

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What’s Performance Max? The new google tool

What’s Performance Max? The new google tool

Discover how to spend less time managing advertising campaigns while maintaining the same number of conversions or even more.

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Remarketing: what is and how does it work?

Remarketing: what is and how does it work?

Remarketing is one of the most common practices in digital marketing: but do we know how to use it to our advantage? Discover how.

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5 tips to get the most from LinkedIn Ads segmentation

5 tips to get the most from LinkedIn Ads segmentation

Targeting is fundamental in every digital platform. Getting your targeting right leads to higher engagement and conversion rates.

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LinkedIn B2B success? 10 key metrics to keep in mind

LinkedIn B2B success? 10 key metrics to keep in mind

We have previously seen the importance of LinkedIn for every B2B marketer, but how to measure its success? Discover now 10 key metrics.

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