Gotoclient's blog is dedicated to the inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

How to build a post-COVID-19 communication plan in your company

How to build a post-COVID-19 communication plan in your company

How to build a post-COVID-19 communication plan in your company In times of crisis, when anxiety is at its highest, communication is an essential factor. To build an effective communication with your clients, it’s important that companies want to do a communication plan related to the current situation and the new post-COVID-19 scenarios, which at […]

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[Data] Latest marketing and sales stats on COVID-19

[Data] Latest marketing and sales stats on COVID-19

[Data] Latest marketing and sales stats on COVID-19 Need the key B2B and consumer COVID-19 Data? In order to give the best COVID-19 response, we’re constantly updating stats for marketing and sales on COVID-19. Visit the Spanish version here: Consumer trends Retail Economy Employment Markets Leaders   Consumer trends In China, consumer online time raised […]

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What cashback means and how cashback works

What cashback means and how cashback works

What cashback means and how cashback works One of the most recognized promotional mechanisms today, cashback promotions benefit consumers and businesses alike. Here is more on what cashback means and how cashback works. What is cashback As the name suggests, cashback means getting money back in exchange for your purchases. So, how does cashback work […]

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How to readapt your company's B2B lead generation during the COVID-19 crisis

How to readapt your company's B2B lead generation during the COVID-19 crisis

How to readapt your company’s B2B lead generation during the COVID-19 crisis The coronavirus has contaminated human lives as well as the entire world economy, so for the moment there are no definitive predictions about the duration of this pandemic. This fact means that there are many companies trying to meet lead generation goals while […]

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Key recommendations for working on the D-Day planning

Key recommendations for working on the D-Day planning

Key recommendations for working on the D-Day planning Many service companies and brand activity has been affected by the current COVID-19 crisis. We have already repeated in other articles that the new normality won’t be the normality we know because consumers purchasing habits and day-to-day routines have changed. As a result, companies needs have changed […]

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Marketing and sales planning in the following phases: COVID-19, Post – COVID-19 and 2021

Marketing and sales planning in the following phases: COVID-19, Post – COVID-19 and 2021

Marketing and sales planning in the following phases: COVID-19, Post – COVID-19 and 2021 The current COVID-19 crisis is not only a health crisis, it is also an economic crisis. The current discussions are about two specific areas, but no one has all the evidence for this: the economic and wealth effects of implementing containment […]

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COVID19 – The importance of making a good alignment between Marketing and Sales

COVID19 – The importance of making a good alignment between Marketing and Sales

COVID19 – The importance of making a good alignment between Marketing and Sales  Maintaining a good alignment between sales and marketing department or proposing a good strategy of SMarketing is key to address the current crisis of COVID-19 and avoid losing any business opportunity.  What’s the meaning of SMarketing?  SMarketing is a process which consists in the integration of […]

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Why cashback instead of discount in consumer marketing

Why cashback instead of discount in consumer marketing

Why cashback instead of discount in consumer marketing Not only is new technology revolutionising how we live, it is also changing how businesses market to new customers. An example of this change is the increased use of cashback promotions. Here’s why businesses today are preferring cashbacks over traditional discount. Cashback promotions do not kill your […]

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Why digital promotions are mandatory in consumer marketing strategies

Why digital promotions are mandatory in consumer marketing strategies

Why digital promotions are mandatory in consumer marketing strategies Regardless of their size, all businesses need to realize and accept the importance of digital promotions in consumer marketing strategies. Here is why closely scrutinising your online promotions is crucial to obtain the best results in consumer marketing. Different types of promotions for consumer marketing Promotions […]

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Try Before You Buy: An Interesting Online Promotion Type for FMCG Marketing

Try Before You Buy: An Interesting Online Promotion Type for FMCG Marketing

Try Before You Buy: An Interesting Online Promotion Type for FMCG Marketing In a slow economy, getting customers to spend on your products and/or services can be tough to say the least. However, you can entice customers into spending on your business by using sales promotions such as try before you buy. Here is all […]

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