Gotoclient's blog is dedicated to the inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

What is a B2B conversion funnel and what to expect from its stages?

What is a B2B conversion funnel and what to expect from its stages?

The conversion funnel is one of those terms that we hear over and over from B2B marketers. But what is it exactly? In this article we go through all the steps for a better understanding.

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What to have in mind to define the budget for my B2B campaign?

What to have in mind to define the budget for my B2B campaign?

One of the biggest challenges when thinking about a B2B marketing campaign is the definition of the budget. How much should I spend? How should I calculate it? There are many ways of deciding this, but here we will list some tips and good practices to have in mind when this moment comes.

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5 platforms for  B2B demand generation campaigns

5 platforms for B2B demand generation campaigns

Which platforms should I choose to post content on? And to implement a lead generation campaign? What about brand awareness campaigns?  

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8 key metrics to measure the success of your B2B lead generation campaign

8 key metrics to measure the success of your B2B lead generation campaign

What metrics do I need to look at to measure the success of my B2B campaign? Or how can I know if my B2B campaign is successful? Discover more here.

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How to build your buyer persona in four steps

How to build your buyer persona in four steps

One of the basic steps when creating a B2B marketing strategy is to define your buyer persona.

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4 steps to define the audience in a B2B demand generation campaign

4 steps to define the audience in a B2B demand generation campaign

The first step is always to identify your audience: you can map pain points, define an offer, a message, and finally set up your campaign.

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Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra

Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra

Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra

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[Data] Latest marketing and sales stats on COVID-19

[Data] Latest marketing and sales stats on COVID-19

[Data] Latest marketing and sales stats on COVID-19 Need the key B2B and consumer COVID-19 Data? In order to give the best COVID-19 response, we’re constantly updating stats for marketing and sales on COVID-19. Visit the Spanish version here: Consumer trends Retail Economy Employment Markets Leaders   Consumer trends In China, consumer online time raised […]

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How to build a post-COVID-19 communication plan in your company

How to build a post-COVID-19 communication plan in your company

How to build a post-COVID-19 communication plan in your company In times of crisis, communication is an essential factor. To build an effective communication, you should analyse the current situation, look for important issues to talk about, use the right channels, become a resource centre and connect with the audience. On the other hand, it […]

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How to readapt your company B2B lead generation during the COVID-19 crisis

How to readapt your company B2B lead generation during the COVID-19 crisis

How to readapt your company’s B2B lead generation during the COVID-19 crisis The coronavirus has contaminated human lives as well as the entire world economy, so for the moment there are no definitive predictions about the duration of this pandemic. This fact means that there are many companies trying to meet lead generation goals while […]

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