The B2B branding importance and how to align it with the content Having a defined branding is crucial. It starts by defining how your company stands out and the value you bring to your audience that nobody else does. Here, the content is a critical element that can support your B2B branding.  First, it’s important […]

How to improve ROI in marketing campaigns CXOs are continuously looking for new marketing strategies to boost their company ROI. That’s why in this post, we’ll explain to you how to improve ROI in marketing campaigns. As with any other type of campaign, marketers must demonstrate the effectiveness of the marketing strategies they launch. So […]

The top five digital marketing strategies for 2022 2021 is about to end. So, it’s essential to keep in mind which digital marketing strategies will be significant in 2022. Strategy #1: AI Writing Assistants AI writing assistants combine databases and patterns that make guesses on the content. It enables to development of more high-quality content […]

How can businesses have a good culture For every business, culture is key. It includes the types of people hired, management and communication ways, work-life balance and incentive structures. That’s why in this post we’re going to mention how can businesses have a good culture. According to Forbes, when people think about a good culture, they […]

Digital strategies based on the technology world The COVID-19 has accelerated the technology. That’s why companies have to be prepared with the latest digital strategies according to the technology world. Companies are increasingly investing in new digital strategies and business models. Currently, businesses are mixing classic strategies that jumped the company with new technologies. Consequently, […]

LinkedIn Social Selling Index: How to engage with sales professionals Evaluate your sales campaigns with Social Selling Index. According to LinkedIn, Sales Navigator can rocket your Social Selling Index by 20%. The benefits of LinkedIn Sales Navigator According to LinkedIn, social selling leaders create 45% more opportunities than peers with lower SSI. Also, they are […]

How to create Google Analytics 4 Event Tracking Google Analytics 4 Event tracking allows you to follow up specific users’ activities. How can Google Analytics 4 Event tracking help your business? Google Analytics tracks page views. However, users don’t follow a specific route. They click pages, popups, etc. That’s why Google Analytics created the event […]

Gotoclient as a finalist in three categories by The European Agency Awards 2021 The European Agency Awards honours creative, digital, marketing, advertising and public relations agencies from Europe. Gotoclient has been named finalist in three categories. The European Agency Awards is composed of 36 categories to reward companies, campaigns and single aptitudes. The judges are […]