How to choose the right B2B visuals on LinkedIn When users are impacted by new ads or content on LinkedIn, the first thing that they watch it’s usually the image. That’s why it’s crucial to choose the right B2B visuals. In this post, we explain some tips & tricks. On LinkedIn, adding the right images […]

How to use B2B emotions for marketing strategies B2B Emotions are taking an increasingly essential role in marketing. According to B2B Institute, B2B strategies that appeal to emotions are 7x more effective than rational messaging. The important thing that you must think about is how your marketing strategy will interact with users’ emotions. The B2B emotions you […]

Key criteria to adopt Marketing Automation in B2B businesses Marketing Automation helps companies with monotonous marketing activities. Consequently, the marketing department can save time with repetitive tasks. However, B2B businesses must keep in mind some criteria. Companies are increasingly adopting Marketing Automation software in the business. First, however, it’s essential to know why B2B businesses […]

The most optimal ways that brands are talking about sustainability Google confirms a concern about sustainability. That’s why it’s important that brands know how to talk about it. In this post, we show you the most optimal ways that brands are talking about sustainability. Companies are beginning to build a story about climate change. Below, […]

The B2B branding importance and how to align it with the content Having a defined branding is crucial. It starts by defining how your company stands out and the value you bring to your audience that nobody else does. Here, the content is a critical element that can support your B2B branding.  First, it’s important […]

How to improve ROI in marketing campaigns CXOs are continuously looking for new marketing strategies to boost their company ROI. That’s why in this post, we’ll explain to you how to improve ROI in marketing campaigns. As with any other type of campaign, marketers must demonstrate the effectiveness of the marketing strategies they launch. So […]

The top five digital marketing strategies for 2022 2021 is about to end. So, it’s essential to keep in mind which digital marketing strategies will be significant in 2022. Strategy #1: AI Writing Assistants AI writing assistants combine databases and patterns that make guesses on the content. It enables to development of more high-quality content […]

How can businesses have a good culture For every business, culture is key. It includes the types of people hired, management and communication ways, work-life balance and incentive structures. That’s why in this post we’re going to mention how can businesses have a good culture. According to Forbes, when people think about a good culture, they […]