Glossary B2B
Decision Maker
A decision maker is a key individual within a company or organization who has the authority to approve purchases, sign contracts, and choose solutions offered by vendors or service providers. In B2B sales and marketing, identifying and engaging with decision makers is crucial for successful deal closures.
Decision makers vary by industry and company size. In small businesses, they might be the owner or CEO, while in larger enterprises, they could be department heads, procurement managers, or executives such as a CIO, CFO, or CMO, depending on the type of purchase.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
