How to calculate the LinkedIn Ads ROI for lead generation To calculate the LinkedIn Ads ROI, you have to consider a number of steps (16 steps in fact). These are from the customer value and investment definition, to the number of customers estimation and the revenue measurement. Before launching a LinkedIn Ad campaign for lead […]

LinkedIn Ads costs and investment: How to calculate them Are you thinking about LinkedIn Ads costs and investment? There is a science behind calculating how much a LinkedIn Ads campaign costs and how an advertiser should calculate the investment. There are many essential factors to take into consideration before launching a LinkedIn Ads campaign. Such […]

5 Marketing Automation strategies you should implement Marketing automation is about using software to nurture prospects and leads and automate marketing activities. So, the goal of marketing automation is to deliver a customised experience and also to save time with repetitive tasks.  HubSpot confirms that 50% of the leads are not ready to buy. So, it’s important to focus efforts on nurturing those leads who are not prepared to buy or hire your […]

Ventajas y mejores prácticas de lead gen forms En la creación de campañas de generación de leads B2B, LinkedIn Ads es una de las mejores plataformas para alcanzar resultados óptimos. Según un análisis realizado por Hubspot de LinkedIn, las tasas de conversión de clientes potenciales de LinkedIn son 3 veces más altas que otras plataformas. […]

Tipos de anuncios en LinkedIn: las claves de los LinkedIn Ads Realizar una campaña de publicidad en LinkedIn Ads es altamente recomendable si tu negocio es B2B y has determinado que tu público objetivo está en dicha red social, que ya cuenta con más de 600 millones de usuarios a nivel global. Es por este […]

How to make good use of the LinkedIn Ads budget LinkedIn Ads is indeed a platform that requires a higher investment compared to others. However, with good use of the budget, you can get qualified results. That’s why, in this post, we are going to talk about how to make good use of the LinkedIn Ads […]

Buyer Persona development through an example Buyer Persona development is key for all inbound marketing strategies. It helps you to know in-depth your target audience. It consists of providing detailed information about a specific user who represents your target audience or one of your target audience groups.  The information you need to collect is the demographics, personal and business background, interests, needs, goals […]

Best lead generation tools for B2B Generating B2B leads is key for all B2B business. That’s why it’s important to develop optimal strategies with useful tools. In this post, we’re going to mention the best lead generation tools for B2B.  Nowadays, you can choose between a large number of tools. So, you need to select […]