Cómo hacer crecer el negocio B2B – Top 6 estrategias Las empresas B2B necesitan desarrollar constantemente estrategias para aumentar su negocio. Descubre las 6 mejores estrategias para saber cómo hacer crecer el negocio B2B de forma eficaz. B2B Technology Marketing Community confirma que el aumento de la calidad de los leads es la principal prioridad […]

¿Cómo desarrollar una óptima gestión de las campañas de LinkedIn? En otras publicaciones, hablamos sobre cómo crear una campaña de LinkedIn Ads de calidad, teniendo en cuenta la estrategia de targeting, los tipos de anuncios el presupuesto, los copies de los anuncios y las imágenes. Sin embargo, también es esencial saber cómo desarrollar una gestión […]

LinkedIn Event Ad – Discover the new ad format In 2020, LinkedIn launched LinkedIn Events to promote your events, but you must use the Single Image ad. A few weeks ago, LinkedIn wanted to provide a specific format to share your LinkedIn Events. And, consequently, they created the Event Ads. This format allows to promote […]

Which are the best B2B lead generation vertical platforms? To obtain new potential clients, it’s essential to generate B2B leads. You can develop this strategy through many platforms like Google, LinkedIn, HubSpot, Leadpages, among others. However, are there vertical platforms to generate B2B leads? Yes, you can find vertical platforms to obtain leads for specific industries. That’s why […]

[Datos] Últimas estadísticas del mercado del COVID-19 para líderes de marketing y ventas Las estadísticas son la brújula que nos permite navegar a través de cualquier crisis. Estamos reagrupando las últimas estadísticas del mercado COVID-19 que hemos encontrado a continuación: Tendencias de consumo Retail Economía Empleo Mercados Líderes de marketing   Tendencias de consumo En […]

LinkedIn Ads targeting strategy based on exclusions and inclusions – Tips and tricks The LinkedIn Ads targeting offers an extensive list of options to develop your strategy. This is a very positive point about LinkedIn, as it allows you to reach your target audience precisely. However, it can sometimes be challenging to know how to segment your […]

How to calculate the LinkedIn Ads ROI for lead generation To calculate the LinkedIn Ads ROI, you have to consider a number of steps (16 steps in fact). These are from the customer value and investment definition, to the number of customers estimation and the revenue measurement. Before launching a LinkedIn Ad campaign for lead […]

LinkedIn Ads costs and investment: How to calculate them Are you thinking about LinkedIn Ads costs and investment? There is a science behind calculating how much a LinkedIn Ads campaign costs and how an advertiser should calculate the investment. There are many essential factors to take into consideration before launching a LinkedIn Ads campaign. Such […]