Glossary B2B
Differentiation
Differentiation refers to the unique characteristics that set a product, service, or brand apart from competitors. It defines what makes an offering distinctive and valuable to customers, influencing purchasing decisions and strengthening brand positioning.
Differentiation can be based on several factors, including product features, pricing, quality, customer service, technology, innovation, or brand reputation. For example, a B2B software provider may differentiate through advanced AI capabilities, while a consulting firm might stand out due to industry-specific expertise.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
