Glossary B2B
Conversion Funnel
A conversion funnel is a marketing model that illustrates the journey a potential buyer takes from initial awareness to final purchase. It helps businesses understand customer behavior, optimize engagement strategies, and improve conversion rates by addressing pain points at each stage.
The three main phases of a conversion funnel are:
- Awareness Stage – The buyer recognizes a problem or need. Marketing efforts focus on increasing brand visibility through SEO, content marketing, social media, and paid ads to attract potential customers.
- Consideration Stage – The buyer actively researches solutions, comparing products or services. Businesses use case studies, testimonials, product comparisons, and email nurturing to guide prospects toward making an informed decision.
- Decision Stage – The buyer chooses a solution and completes a purchase. Offering free trials, discounts, live demos, or strong calls to action (CTAs) can help push the final conversion.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
