Glossary B2B
Impressions
Impressions refer to the total number of times an ad, post, or piece of content is displayed on a screen, regardless of whether the user interacts with it. This metric is widely used in digital advertising, social media marketing, and content performance tracking to measure exposure and reach.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
