Glossary B2B
Attribution Methods
Attribution methods are techniques used in marketing analytics to assign credit to specific touchpoints or platforms that contribute to a conversion. They help marketers understand which channels, campaigns, or interactions influenced a customer’s journey, enabling better decision-making and budget allocation.
In today’s multi-channel environment, a user might interact with a brand through several platforms—social media, email, search ads, or website visits—before converting. Attribution methods determine how value is distributed among these touchpoints.
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