Glossary B2B
Omnichannel Strategy
An omnichannel strategy is a customer-centric approach that integrates multiple communication and sales channels—both online and offline—to deliver a seamless, consistent, and unified brand experience across all touchpoints. It ensures that whether a customer engages via a website, mobile app, email, social media, in-store visit, or phone call, the interaction feels connected and coherent.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
