Glossary B2B
Behavioural Segmentation
A marketing method that divides audiences into distinct groups based on their behaviours, actions, usage patterns, and interactions with a brand or product. It focuses on identifying specific traits such as purchasing frequency, spending habits, brand loyalty, product usage, responsiveness to promotions, and browsing activities. By understanding these behavioural insights, businesses can craft targeted messaging, personalise user experiences, and deliver relevant offers that align closely with customers’ actual interests and habits.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
