Glossary B2B
Total Customer Lifetime Value
A financial metric representing the total estimated revenue or profit generated by an average customer throughout their entire relationship with a business. It considers not just initial transactions but all future purchases, renewals, cross-sells, upsells, and recurring revenue streams.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
