Glossary B2B
Buyer Journey
The structured process that B2B customers undergo when making purchasing decisions, typically consisting of three key stages: awareness, consideration, and decision. During the awareness stage, customers identify a problem or need. In consideration, they evaluate and research potential solutions, comparing products or services from various providers. Finally, in the decision stage, buyers select a provider and complete the purchase.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
