B2B Marketing Success Hub

At Gotoclient, we know that navigating the B2B marketing landscape requires more than theory — it demands actionable, up-to-date knowledge built on real experience. That’s why we’ve created expert-led guides, each designed to address a specific pillar of B2B success. Whether you’re looking to boost lead generation, master LinkedIn tools, or launch high-impact channel programmes, this page is your starting point.

Explore the complete collection below and access each guide to accelerate your results.

The Channel Loyalty Guide

More than rewards, B2B loyalty is about long-term partner engagement. This guide helps you align goals, choose the right partners, and scale with SMART KPIs.

The LinkedIn Ads guide

Maximise your LinkedIn Ads performance with proven formats, targeting strategies, and creative tips from top B2B campaigns across Europe.

The LinkedIn Sales Navigator Guide

Prospecting has evolved — master Sales Navigator 2025 with expert tips on targeting, personalisation, and CRM/ABM integration.

The Modern Sales Guide

Digital-first sales need a new playbook. This guide helps you adopt modern techniques, consultative selling, and digital tools to close complex deals.

The B2B Lead Generation Guide

Build a scalable lead gen engine with tactics that blend inbound, outbound, paid, and partner strategies to convert B2B prospects.

The B2B & Consumer Promotions Guide

Create tactical promotions that drive results. This guide shows how to craft compelling offers, manage mechanics, and measure ROI.

The SEM Guide

Master cost-effective SEM with a complete playbook on Google Ads, including keywords, bidding, A/B testing, and compliance.

The B2B Inbound Marketing Guide

Inbound is essential. This guide helps you craft content strategies, boost SEO authority, and drive leads with automated nurturing.

Start Here. Grow Smarter.

From first campaign to advanced strategy, these guides help you scale smarter, convert better, and grow sustainably in B2B.

Our B2B Glossary

In today’s fast-paced market, knowing the right terms, strategies, and trends gives you an edge. This glossary offers instant access to essential B2B knowledge.

Explore our glossary now and discover the strategic edge your business needs to thrive in the world of B2B marketing.

• 1:1 Platforms
  1:Many Platforms
  A/B Testing
  ABM (Account-Based Marketing)
  Ad Networks
  Advertising Inventory
  Advertising Mix
  Anchoring Principle
  Arbitrary Budget Allocation
  Attribution Methods
  Attribution Window
  Audience Activity
  Audience Expansion
  Audience Signals (Google)
  Automated Bidding
  Automated Purchasing
  Average Customer Value
  Awareness (Recognition Phase)
  B2B Offer
  B2B Solution
  Behavioral Segmentation
  Benchmark
  Bing Ads
  Bing Places
  Brand Awareness
  Brand Equity
  Brand Identity
  Brand Physical Availability
  Brand Prominence
  Buyer Journey
  Buyer Persona
  Buyer’s Journey Stages
  Call Tracking
  Call-to-Action (CTA)
  Case Study
  Click-Through Rate (CTR)
  Cognitive Biases
  Collaboration Ads (Meta)
  Consideration Phase
  Contact Data Platforms
  Conversion
  Conversion Funnel
  Conversion Funnel Inputs
  Conversion Funnel Outputs
  Conversion or Decision Phase
  Conversion Value
  Cost per Acquisition (CPA)
  Cost per Click (CPC)
  Cost per Lead (CPL)
  Cost per Thousand Impressions (CPM)
  Cost per View (CPV)
  Custom Audiences (Meta)
  Customer Acquisition Cost (CAC)
  Customer Contribution
  Customer Journey Mapping
  Customer Lifetime Value (CLV)
  Customer Retention Rate
  Data Management Platforms (DMPs)
  Data-Driven Marketing
  Decision Maker
  Demand Generation
  Differentiation
  Digital Out-of-Home Advertising (DOOH)
  Directories
  Display Advertising
  DSP (Demand Side Platform)
  Email Automation
  Engagement Rate
  Expected Customer Lifetime
  Faxing
  Follower Look-Alikes
  Freemium Model
  Frequency
  Geographic Segmentation
  Google Ad Exchange
  Google Display Network
  Google Display Network (GDN)
  Growth Hacking
  HubSpot
  Ideal Customer Profile (ICP)
  Impressions
  Inbound Marketing
  Influencer Marketing
  Intent Data Platforms
  Interest-Based Segmentation
  Landing Page
  Lateral Thinking (Out-of-the-Box Thinking)
  Lead
  Lead Nurturing
  Lead Scoring
  Lead-Gen Form
  LinkedIn Ads
  Look-Alike Audiences
  Lookalike Audiences
  Marginal ROAS
  Marketing Automation
  Marketing Mix
  Media Investment
  Meta Advantage+
  Microsoft Advertising
  Microsoft Audience Network
  Mobile-First
  MQL (Marketing Qualified Lead)
  Native Advertising
  Networking Communities
  Non-logical State
  Omnichannel Strategy
  Opt-in
  Organic Positioning (SEO Ranking)
  Outbound Marketing
  Paid Link Networks
  Pain Point
  Pay-Per-Use
  Personalization (Customization)
  Positioning Statement
  Potential Client
  PPC (Pay-Per-Click)
  Predictive Intelligence (Purchase Intent)
  Programmatic Advertising
  Purchase Moment
  Real-Time Bidding (RTB)
  Real-Time Marketing
  Referrals
  Remarketing
  Retargeting
  ROAS (Return on Ad Spend)
  ROI (Return on Investment)
  RTB (Real-Time Bidding)
  Rule of Five Ones
  Sales Funnel
  Sales Pipeline
  Saved Audiences (Meta)
  Search Advertising
  Segmentation
  Self-Serve Solutions
  SEM (Search Engine Marketing)
  SEO (Search Engine Optimization)
  Sequences
  Short-Tail Keywords
  Smart Bidding
  Smart Link
  Social Selling
  Sponsored Content
  SQL (Sales Qualified Lead)
  Stakeholders
  Success Study
  Thank You Page
  Thought Leadership
  Total Customer Lifetime Value
  Touchpoint
  Trigger
  Trigger Event
  Trusted Advisor
  Uniqueness
  User Experience (UX)
  Value Proposition
  Video Marketing
  Web Analytics
  Web Scraping
  White Hat SEO
  Window of Opportunity
  Word-of-Mouth (WOM)
  X Ads
  
  
  

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