Glossary B2B
Average Customer Value
A financial metric representing the average revenue generated by an individual customer or client during a specified period, calculated by dividing total revenue by the number of customers within a targeted audience or segment. It measures the monetary worth of customers, helping businesses assess the effectiveness of marketing strategies, identify high-value segments, forecast revenue, and make informed decisions on resource allocation.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
