Glossary B2B
Brand Physical Availability
Brand physical availability refers to how easily potential customers can access a brand’s products or services at the moment of decision. It encompasses distribution reach, retail presence, online availability, and ease of purchase, ensuring that customers can find and buy a brand’s solutions when they need them.
For B2B and B2C companies, strong physical availability means being present across multiple sales channels, including brick-and-mortar stores, e-commerce platforms, third-party distributors, and direct sales teams. In digital-first markets, it also includes being visible on marketplaces, comparison sites, and industry-specific platforms.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
