Glossary B2B
Conversion or Decision Phase
The conversion or decision phase is the final stage in the buyer’s journey, where a potential customer selects a solution and takes action—usually making a purchase or signing a contract. By this point, they have thoroughly researched, compared options, evaluated pricing, and considered factors such as brand reputation, customer reviews, and additional benefits.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
