Glossary B2B
Cost Per Lead (CPL)
Cost per Lead (CPL) is a key marketing metric that measures the cost of generating a new potential customer (lead) through a campaign. It is widely used in B2B marketing, SaaS, and lead generation campaigns where businesses focus on capturing qualified prospects rather than direct sales.
The formula for CPL is:
CPL = Total Campaign Cost ÷ Number of Leads Generated
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