Glossary B2B
Demand Generation
Demand generation is a marketing strategy focused on creating interest and demand for a product or service, driving awareness and engagement among potential customers. It involves a holistic, long-term approach that nurtures prospects and moves them through the buyer’s journey, from awareness to conversion.
Unlike lead generation, which focuses on capturing contact details for direct follow-up, demand generation builds brand authority, educates potential buyers, and fosters relationships before a sales conversation even begins.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
