Glossary B2B
Expected Customer Lifetime
The estimated average duration during which a customer maintains an active relationship with a business, regularly purchasing products or services. This metric reflects customer loyalty, satisfaction, and engagement levels, typically calculated based on historical retention data and customer behaviour patterns.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
